Big Data in International Trade and Business Sectors

Extract

[...] Find the products that work best, in the right lists and in the right places, and leave the leaders with the most strategic information, to make sure the site always works well. Big data will make it possible to adapt its way of communicating, mailing and avoiding possible bugs. In addition, it will make it possible to find out about periodicities and sales trends. In other words, a business could not operate at full capacity for a large majority of products. So big data will make it possible to predict these peaks and dips that arise from time to time. This is explained by data and statistics that are trends. [...]

[...] These external data are collected, for example, on social networks, from weather operators or from the administration. They allow improving the efficiency of prospecting, the acquisition of new customers, but also improving the relationship of the bank with existing customers. Thanks to Big data, banks enter the era of hyper-personalization of the customer relationship. The use of big data will allow detecting customers who will soon renew their vehicles, the bank advisor can also anticipate the demand of his client to accompany him better in the financing of his project. Big data is a real subject. [...]

[...] Big data will enable the connection of multiple entities on an international scale. It will allow for the discovery of new partners, the search for companies that are financially sound and whose products are successful, as well as the analysis of competition. For France, for example, customs collect millions of data in the form of declarations of exports of goods. Researchers can have a key to understanding the foreign partners of French companies. When big data is applied to the field of international trade, it allows for an understanding of how the dynamics of these companies work abroad. [...]

[...] This requires the insurance company to be large, to have many clients, so that the statistics make sense. To remember, we do not do big data on 100 people. In the context of insurance, the first applications of connected objects have become point events. This already exists for cars, in fact, there are companies that are starting to be interested in optimizing the pricing or pricing, based on driving via the connected car. This is a rapidly expanding path and a rapidly developing market. [...]

[...] This method allows to refine the customer relationship or the advertising investment. We can also predict the behavior of a marketing target or identify explanatory characteristics of a behavior. This allows to do real-time retargeting and on a larger scale, for example by offering customized offers to internet users directly on a site or in advertisements. In short, new information is proposed by this new type of data processing, but it is essential to understand that big data is an opportunity for the company, provided that it knows how to extract value from it, and this relies on a company culture, new skills, especially in computer science that must be put in place. [...]