Operation management

Abstract

La Brioche Dorée is owned (and has been created in 1976) by Le Duff group which the trademark for traditional catering is Del Arte since its take-over in 2004. This group had a turnover of more than 1 billion Euros in 2010 and a growth rate of approximately 21 percent. The number of employees is above 13 400 people. It owns 9 different brands (7 in France) in traditional catering and cafeteria sectors for its retail activity:
-Brioche Dorée – Del Arte – Bridor – Fournil de pierre – la Madeleine – FB solution Au Pain Doré – Ferme des loges – Brueggers.

Some of these brands are only present in France, but others like Bridor or Bruggers are established abroad. Two thirds of these brands are integrated and one third are franchises. This retail activity represents 70% of its turnover, 1095 points of sale in France and about 50 00 customers every day. As it is said above Le Duff is a specialist in both traditional and fast food and a or the major actor of the market in France. The 30% last of its turnover are dedicated to industrial activities.