Abstract
Germany has the biggest population in Western Europe with 82 million people. Germans tend to live in big cities (unlike in France where people live in medium and small size cities except for Paris). The CIA World Fact Book states that 74% of the total population lives in an urban environment and strangely the number is higher for France with 77%. But the difference lies in the people that live on the outskirts, which are considered part of the city when we talk about transportation and traffic. This conglomeration in Germany means traffic which makes people want to buy two- wheelers in order to avoid traffic. 12 urban areas account for more than 1 Million people (Cities and its outskirts: Essen, Frankfurt, Düsseldorf, Cologne, Hamburg, Stuttgart, Munich, Mannheim, Hanover, Bielefeld, Nurnberg, and Aachen ).
Germany is an ageing population with 20.3% (CIA, 2010) of the population over 65 years old; the median age is 44.3 years. These figures might be worrying the long term plans of the government and multinationals, but my project of selling airbag jackets should not be directly hampered by this ageing issue. Germany is a federal republic with stable ground lines: democracy, universal suffrage, moderate pressure groups (labor union, religious communities, veterans group, immigrants etc.) that make the economy one of the leading ones in Western Europe.
