Strategy analysis: KFC
Case study - 5 pages - Business strategy
Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...
General Motors in France
Case study - 14 pages - Stock exchange
An overwhelming fact, ?GM cars touch French soil.' Some of the GM cars that are available in France are Buick, Cadillac, Chevrolet, and GMC. Credit needs to be given to certain individual companies who have commercialized this popular brand and thereby made them available in France. By the...
Comparison of Canadian and US-American Management Methods
Case study - 5 pages - Management
The management methods and tools of the US (American) have always had a worldwide impact. It is to be noted that US management tools and techniques have had such a grave impact and influence on the European management behavior. To quote an example, high potentials of European companies have spent...
The customer relationship management method in the company "Propriétés Privées"
Case study - 9 pages - Business strategy
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
Are the French rail strikes ethical?
Essay - 11 pages - Management
What are ethics? The definition of the dictionary is the following: “a set of principles of right conduct”. It is linked to morality too. We can find this concept in a lot of aspects of life. It touches the social environment. A good person is someone who follows an ethical and moral...
Why Microsoft bought Facebook?
Case study - 3 pages - Business strategy
In this essay, we will try to find out why Microsoft bought the social website Facebook, spending $240 million. First, by defining and over viewing the current activities of Microsoft, this linked diversification can seem to be strategic nonsense and we can think that it would hardly fit into the...
Construction and management of a portfolio
Practical guide - 6 pages - Management
The objective of the essay is, to construct and manage an equity portfolio that delivers an annualized return of at least 15%. As part of a UK-based fund management, to avoid international interest rate risks, I will only invest in companies quoted in GBP. I decided not to invest in bonds as the...
A probabilistic approach to the valuation of general floating rate notes with an application to interest rate swaps
Essay - 5 pages - Finance
The aim of this article is to get an exact formula to price Floating Rate Notes. The authors will go further in order to price Interest Rate Swaps, in a stochastic term structure environment. Main assumptions of the article are the following, the market is complete, and the probability (explained...
International Transactions
Essay - 16 pages - Finance
The most important objective for a financial manager is to maximize the wealth of the shareholders. Hundred of years ago, most of the companies were owned by a small group of shareholders, so making the financial decisions were easy. But nowadays companies are owned by diversified shareholders...
Car import logistics: Responding to changes - published: 08/04/2008
Case study - 8 pages - Logistics
The whole car industry in Europe is experiencing great changes, mostly due to a new regulation imposed by the European Union of the Block Exemption. Aimed at increasing competition in car distribution, those new rules will have an impact on every actor involved, from manufacturers to car dealers...
Improving the most important logistics- Changing the supply chain of International Federation of Red Cross Red crescent Societies (IFRC)
Case study - 12 pages - Logistics
Logistics management is “that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption in order to meet customers' requirements”. This...
International professional experience, IPEX, Brant lake Camp, program ICCP YMCA
Case study - 15 pages - Management
From the 6th of June to the 24th of August I was working in Brant Lake Camp as a kitchen staff. Brant Lake Camp is located in New York's Adirondack State Park about four hours driving time north of New York City. Brant Lake Camp is located on a 6-mile long, crystal clear lake, nested in New...
Beta Management
Course material - 19 pages - Management
The first step of a core-satellite approach is the beta management i.e the strategic asset allocation decision. The goal is to implement a quantitative process for the management of the European equity portion of portfolio. To design the efficient benchmark, we have used the static approach (risk...
Alpha Management
Case study - 12 pages - Management
For each individual manager, we have estimated the risk-adjusted performance. We have measured the returns for each manager and the risks taken by each of them owing to volatility, skewness and kurtosis, VaR and downside risk. Based on the above analysis we can see that three of the five managers...
A construction project: The Millau Viaduct
Case study - 23 pages - Management
The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that occurred every summer, and its by-product,...
Corporate entrepreneurship as a winning strategy
Essay - 13 pages - Management
To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...
International Transactions - publié le 04/04/2008
Presentation - 10 pages - Logistics
Through the international market, Frieght Fowarders are providing a large range of services to the exporters as well to the importers. The market sphere keeps is growing at an increasing trend all over the world. Therefore Freight is going to play a prominent role, as geographical barriers have...
Corporate culture
Essay - 10 pages - Management
Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its “identity”, being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same direction. It's labeled the...
Integrated Marketing communications - publié le 03/04/2008
Presentation - 27 pages - Communication
Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right message, in the right way, to the right people, in...
Why should a company improve its employees' working conditions? Inquiry on Bouygues construction
Case study - 9 pages - Human resources
How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were sure that such a worldwide company would provide...
New Venture Creation
Case study - 8 pages - Management
Starting a new business requires (for any entrepreneurs) time and efforts in preparing the launch of the business. These days' businesses should have a solid foundation in order to be the efficient and profitable. Entrepreneurs determine every characteristic of their projects and understand...
The Modern Portfolio Theory (Advanced Corporate Finance)
Course material - 9 pages - Finance
The Modern Portfolio Theory occupies an important position in the investment management approaches. The theory is distinctive as its application enables investors to minimize the risk involved in investing in different classes of investment by diversifying it with the help of a portfolio. The...
Information System Management: M-System
Case study - 11 pages - Management
M-System is an Israeli based company founded in 1989 and has for core business in the production of Innovative Data Storage products based on Flash memory for embedded systems, mobile computers, ruggedized applications and Telecommunications. Since 1989, M-systems is the leader and the innovator...
Culture Shock (Case study)
Case study - 10 pages - Management
Moving to a new country is not as simple as it might seem. In a world where it has never been so easy to move from a country to another, it is important to understand the parameters that can interfere with our original culture, values, beliefs and customs. Quite a few authors had already tried to...
Buzz marketing: How has this communication strategy revolutionized marketing communication approaches, and what are its limits?
Essay - 8 pages - Communication
Internet has become a necessary channel to advertise. Studies have shown that Internet represents a huge market. This new media is also an opportunity to get rid of classical advertisement strategy. Quite a number of tools have been developed online to facilitate communication and advertisements...
Leadership: Jack Welch, CEO of GE (1981-2001)
Essay - 13 pages - Management
The last decade has witnessed the rise of some very charismatic leaders. One of them, Jack Welch, CEO of General Electric (GE) from 1981 to 2001, was among the most admired and respected leaders. Named in 1999 by the Fortune magazine as ‘Manager of the century', Jack Welch was more than a...
Valuing Common Stock (Case study)
Case study - 8 pages - Management
The valuation of common stock has been a subject of broad interest for more than a century. If you buy a stock with an increasing trend, you will make profit. There is an obvious approach to buy stocks that can help you make money. Identify stocks that are undervalued. Then, buy these stocks...
Management: Apple Inc.
Case study - 12 pages - Management
Apple is one of the most renowned names in the history of PC industry. It has pioneered the direction for innovative products in contrasts to its competitors in the industry these days. Apple has had a history of both dominance and irrelevance in the computer industry, excessively marked with ups...
Valuing Common Stock
Essay - 8 pages - Finance
The valuation of common stock has been a subject of broad interest for more than a century. The reason is obvious. If you buy a stock that goes up, you can make profit, and if you can consistently select stocks that go up, you can become rich. There is an obvious approach to choosing stocks. It...
Final Case Study Assignment British Petroleum
Case study - 11 pages - Human resources
What was BP's overall strategy with respect to organizational processes since Horton's appointment as CEO and through Simon's term? Did this strategy focus on people management and, if yes, in what ways? Was it successful or unsuccessful? How? Before Horton's arrival as CEO in...
