A new sink clog remover
Case study - 10 pages - Business strategy
The product we present today is a new sink clog remover. Its purpose is to dislodge gunk from sink and pipes. We can find two type of clog remover: Mechanical: the suction pump used for decades. It helps to dislodge clog but don't clean the pipe. Chemical: a very aggressive liquid which...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market - publié le 22/05/2013
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
What do online games imply for business and why does this make us feel that it is just the beginning?
Case study - 12 pages - Business strategy
From the very first year of our life, we play. Not only because we enjoy it or feel happy when playing, but because we are at the same time, learning. Find our limits, experience the world, and manipulate new objects… All those actions we do are aimed to improve our knowledge of what is...
Development of a mobile gaming application
Case study - 4 pages - Business strategy
This application will be a social game based on challenges. Players will be invited to create their own challenges and submit them to the other players. Once a challenge has been created, it can be shared with friends in order to see their result and compare their score with them. This...
The Hi-Light Guitar
Case study - 13 pages - Business strategy
The product is an electric guitar that gradually shows the player where to put his fingers depending on the song he is playing. It is composed of multiple LED lights placed on each frets under each strings in order to highlight exactly the right places where the player has to put his fingers....
Apple Inc. - Risk management
Case study - 8 pages - Business strategy
This report has been made for the launch of Apple Inc.'s new project, a brand new iPhone. The paper focuses on the possible risks Apple might have to face with its new product and how they could have an impact on the company. Six categories of risks will be identified and described individually:...
Free company: Case study
Case study - 15 pages - Business strategy
Free adventure begins in April 1999 and the company now ranks as the second French Internet Service Provider. Free belongs to Iliad group, a telecommunications specialist. According to the website of the company, business development is based on the model of a "French Internet provider", backed...
Case study "The Passenger Air Transport Industry" Lufthansa
Case study - 27 pages - Business strategy
Context and opportunities: -Big competitors in low cost market in Europe (Ryan Air, Easyjet). -Target: Logistics and Equipment -Use smaller and older airplanes from our filiales -Second zone airports to avoid big slots and taxes of the hubs - Target: Service and Human Resources Automatization...
McDonald's - Multicultural aspects of a company
Case study - 6 pages - Business strategy
McDonald's is a fast food company created in 1955 by Ray Kroc. It is now the largest chain of hamburger fast food. This company is working with the system of franchising which helped it to spread its restaurants all over the world in 119 countries. That means in every country of the planet except...
Workplace motivation
Case study - 2 pages - Business strategy
Economical trends are driving forces of motivation for any commerce, business, or employment situation. The major motivational strategy would be either salary or status increase and therefore must be the top consideration when a manager seeks to gain productivity. The purpose of this paper is to...
Johnson & Johnson and ethical practices
Case study - 2 pages - Business strategy
Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a...
Job redesign and motivation workplace assessment
Case study - 3 pages - Business strategy
As companies strive to turn profits in today's tight economy, managers are faced with tasks such as setting goals, performance evaluations, and rewards with regard to employee productivity and performance. These tasks require managers to use skills to increase productivity over and above...
Organizational behavior - published: 15/05/2013
Case study - 3 pages - Business strategy
Leaders are individuals who possess qualities that can guide, influence, inspire, and encourage individuals to perform tasks. To have the abilities to lead individuals in a way that makes him or her feel worthy about themselves and the job he or she has done is a quality that most admire. Leaders...
Communication skill assessment
Case study - 2 pages - Business strategy
Developing skills for effective communication will assist an individual in personal as well as professional affairs in that it allows individuals the opportunity to work together in a more efficient manner. This would bring value in terms of personal and professional relationships and fulfillment...
Conflict identification and resolution
Case study - 3 pages - Human resources
Every individual perceives and identifies situations differently. A situation that may not necessarily affect one may be more significant to another. Conflict arises in every organization because of differing opinions that generally lead to arguments and will most likely lead to uncomfortable...
HR performance issues and motivation
Case study - 3 pages - Human resources
Motivation could be described as an individual's desire and energy focused on achieving a specific goal. When correct motivation is applied, it can cause individuals to behave in a way that raises the performance of employees. Motivation is a very critical force that plays an essential role in...
Business-to-business messages
Case study - 4 pages - Management
In today's economy, the importance of proper grammar and language becomes more prevalent as companies strive to gain market share and growth within their product field. Education within all societies at the present time is a higher priority than in past decades, and many companies require a...
Wal-Mart leadership communication
Case study - 3 pages - Business strategy
The concept of leadership is a continual shifting and embryonic process in this globalized society. There are many books that illustrate the characteristics and attributes of leadership and among those attributes communication takes a front seat. Effective communication is an element that is a...
Business communications trends
Case study - 1 pages - Management
Any successful business will always be doing whatever it takes to have a leg up on the competition, and make sure that they stay successful. There are ten trends in business, government, and non-profit organizations that affect business and administrative communication. These trends are:...
Analyzing the audience
Case study - 2 pages - Management
I have been called upon by my company to give a presentation on the quarterly sales information at an in-person meeting to a group of stakeholders, managers, salespeople, and customers. Before I prepare my presentation, I need to figure out who is going to be in my audience. Audience analysis...
Marketing analysis of Helena Rubinstein - publié le 08/05/2013
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...
Marketing analysis of Helena Rubinstein
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...
Microsoft Corporation (MSFT)
Case study - 3 pages - Business strategy
In nineteen seventy-five, one nineteen-year-old computer whiz found a business partner and began a dream: to not only instigate the popularity and usefulness of the software industry, but to continuously revolutionize the area worldwide with groundbreaking technologies. With sales topping out at...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they use to...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
Foreign exchange risk management of multinational firms
Case study - 7 pages - Finance
The world´s latest decades have been branded by globalization, a process that has integrated the world and made its members more interdependent. Globalization has also expanded firms, who are now operating in several countries, dealing with different currency cash flows and consequently, with the...
Building a Global Brand
Presentation - 30 pages - Business strategy
IBM's historical overview Company's roots in 19th century - Computing Tabulating Recording 1924 CTR renamed International Business Machine Corporation (IBM) - main actor of computing business - Strong R&D International growth after II World War 1956 - Invention of the hard disk 1960s and...
Organizational development - publié le 06/05/2013
Case study - 15 pages - Business strategy
BNP Paribas has three mains activities: retail banking, Corporate and investment banking and Investment Solution. The retail banking activities is the first activity of BNP Paribas, if we look as a historical point of view. It is the activity of account management, banking service, etc. This...
Mergers and Acquisitions - publié le 06/05/2013
Case study - 14 pages - Business strategy
Since 2007 and the first financial crisis, most of the media have been talking about banks and financial subjects. The crisis is the consequence of subprime. Banks were exchanging these subprimes, also called toxic assets, between them that's why the crisis was spread at a global level. Most...
