This document analyzes the sales evolution of various product classes between year N-1 and N for the Blainville-sur-mer site and the network.
Extract
[...] Furthermore, the strong growth of the activity is marked by significant increases from year N - 1 to year N. To recall, the increases in turnover range from 37% to which testifies to an efficient combination of production factors. These factors correspond to capital and labor. Another observation that could surprise us concerns the comparison between the total turnover of year N - 1 and the total turnover of year N (Blainville sur mer website). Indeed, the difference between the turnovers is relatively modest (414,390 euros for the N-1 exercise and 424,810 euros for the N exercise). [...]
[...] Customer loyalty is also an important data point for the pricing strategy. A loyal customer is less sensitive to a price increase than a potential customer if this price difference seems justified to him by a real added value. The marketing strategy is heavily impacted by customer loyalty. To know the customer satisfaction and loyalty rates, it is essential to conduct regular surveys among consumers and internal diagnostics. [...]
[...] This does not undermine the relatively positive results of the store. On the other hand, the network site has a significant recession of 12.60% of its sales between N and N. To recall, the store also suffered a decline of 6.90% in sales between N - 1 and N. These two negative rates testify to the company's poor performance in the sale of the Barquettes LS product class. II. Dossier 2 Question 1 (Pert network) circle number 22 Circle number 2 - 10.5 Circle number 0.5; 0.5 Circle number 1.5, 1 Circle number 0.5, 0 Circle number 1.5, 1 Circle number 1 Circle number 11: 0 Circle number 12: 1.0 Question number 2 Gantt Diagram: N.R, Technical Problem The Gantt diagram is a complementary instrument to the PERT network. [...]
[...] File 1 Question 1 As mentioned in the instructions, Mr. Philippe VADIM, the objective of File 1 is to study the commercial performance of the main product classes on the Blainville site and the network, then compare the performance of the two mentioned sites. The product classes number Grill plates, LS trays, Sauces, Soups, Smoking. The table shows the commercial performance by detailing the sales figure of each product class over two consecutive exercises (two consecutive years). In the above table, the missing elements are the percentage variations between N - 1 and N in order to know precisely if the sales of each major product class have experienced growth or recession. [...]
[...] We must therefore focus on this section. These two clients will therefore allow us to acquire 6 additional clients (without even having made any investment to acquire them). Question number 2 Thus, we can apply the same Pareto law to the sales tables of the two sites (Blainville sur mer boutique and SME network). On year N of the ?424,810 in sales of the boutique are generated by 20% of loyal customers. More precisely, these customers contribute to ?339,848 out of the ?424,810 in sales. [...]
