Abstract
The term “Chic Porn” is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and its evolution. The sex images in advertising were supposed to surprise, to shock and to draw the attention of the customers, and that is what they have done. The prospects who didn't accept these adverts were sometimes not the main target of these brands. The “Porno Chic” is essentially used by luxury brands with the association of “smart” with the sensuality of the body. The examples chosen are about sexuality, sensuality, desire, aggression… those subjects that excite people to look even more. The first objective of this report will be to cover and understand what the strategy called “Chic Porn” is through descriptions, illustrations and analysis. It is also important to define the aims of this marketing strategy used even more in the last few years in the French advertising industry.
