"Assessing Lean Digital's Impact on Operational Excellence in Large Food Retail: A Study on Digital Tools, Customer Satisfaction, and Process Efficiency"
Dissertation - 22 pages - Digital & e-marketing
Unlock the Power of Lean Digital in Food Retail: Boost Operational Excellence and Customer Satisfaction. Discover how Lean digital transforms large-scale food retail (GSA) by enhancing process efficiency, reducing waste, and improving customer experience. Our comprehensive study reveals a...
E-Procurement Tools: Benefits and Limitations
Dissertation - 12 pages - Digital & e-marketing
Discover the contributions of e-procurement tools to businesses, including expense analysis, economic benefits, and productivity gains, as well as their limitations and risks.
Creative Advertising Impact on User Engagement
Dissertation - 21 pages - Digital & e-marketing
This study examines the effects of creative advertising on user engagement, memorability, and purchase intention compared to traditional advertisements on social media.
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
Marketing in the Era of Social Networks
Dissertation - 32 pages - Digital & e-marketing
This document discusses the opportunities and limitations of marketing in the era of social networks, highlighting the evolution of marketing strategies and the importance of social media marketing.
Lean Digital in Food Retail: Benefits, Risks, and Limitations
Dissertation - 2 pages - Digital & e-marketing
Explore the role of lean digital in the food retail sector, its contributions, risks, and limitations, and how it impacts operational excellence.
Ethics in Hotel Online Advertising Data Use
Dissertation - 36 pages - Digital & e-marketing
This document examines the ethical issues surrounding the use of customer data in personalized online hotel advertising, highlighting the need for transparency and informed consent.
The Impact of Digital Technologies on the Hotel Industry
Dissertation - 24 pages - Digital & e-marketing
This document provides a comprehensive analysis of the effects of digital technologies on the hotel industry, including the role of online comments, connectivity, and technological self-service. It also explores the future of hotel digitalization and the importance of technology in the...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Dissertation - 30 pages - Digital & e-marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Digital & e-marketing
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
