Abstract
Monoprix is the first retailer in the down towns of big cities in France. Indeed, Monoprix is present in 80% of the cities of more than 50,000 inhabitants.
Growth in sales:
Monoprix's turnover increased by 4.4% in 2006 and by 3.5% in 2007 reaching a level of 3.56 billion Euros. Its profits increased by 7.5% in 2007, the double of Carrefour. Monoprix registers high margins since it has increased its prices by 6.1% in average since 2004.
Productivity:
Monoprix recognized an increase in its labor productivity, its work force represents only 5.4% of the turnover. This productivity also comes from an efficient supply chain. All the stocks are managed in time thanks to software of speech recognition and radio equipments for all the warehouses.
