Extract
[...] However, despite some negative reviews, the group has a fairly good satisfaction rate. The fact of offering prices as low as clearly stating that customers can try them, they say they have nothing to lose by placing an order to judge for themselves. In addition, customers are satisfied with receiving parcels that are personalized, with small stickers, messages, thank-you notes or other small gifts. The site as well as the application are very pleasant, the design is colorful and dynamic. [...]
[...] Temu's delivery times are longer than Amazon's. In fact, the American platform often delivers packages the next day. However, the company will offer delivery in several countries around the world with options allowing customers to track their packages. Unfortunately, delivery times are very unstable. A package can arrive between six and ten days, and it can sometimes take even more than a month to arrive at the consumer's home. Some, in fact, can be blocked at customs or by any transporter. [...]
[...] In May 2025, the group holds 19% of the market share in France, compared to in 2023. Temu sends an average of 12 million packages per month. In the first half of 2025, the fashion sector experienced a growth of over 7.9%. In 2024, the turnover is estimated at 1.4 billion euros, representing a 42% increase compared to the previous year. In this article, we will establish Temu's 7P marketing mix. We will discuss the product, price policy, as well as distribution and communication, which constitute the first four phases of the marketing mix. [...]
[...] The main objective is to satisfy all customers of all ages. Today, the group's catalog has thousands of references in multiple categories, such as fashion, electronics, toys, pet accessories, or sports, health, etc. The main competitors of Temu are Shein, more specialized in fashion, as well as Amazon, or Ali Express, which operate more or less on the same principle. The main advantage is that customers can buy everything in one place. The products are also available through an application, which has generated thousands of downloads in a very short time. [...]
[...] The notifications received by consumers are very numerous, especially when there are abandoned carts or to bring new promotions on products that customers have been interested in at a given time. The People Policy The marketing strategy of Temu, essentially based on a human dimension. In fact, the customer experience is very important. To this end, the group will offer different services such as an online chat, a FAQ section, and a support available to contact the customer service by email. [...]
