Extract
[...] Among the elements of this modernization, the rise of electronic commerce, also called e-commerce. Consumers are indeed increasingly numerous to order online, which has gradually introduced a new form of competition, between physical brands and online brands. In addition, we also note that the points of sale are also digitalizing, with new roles defined for salespeople, who today mainly play a consulting role. The cash registers become automatic, contactless payments are made everywhere, and interactive kiosks are increasingly taking up space in large stores. [...]
[...] And the future? The more years pass, and the more AI will take its place in logistics and the global organization of the Amazon group. Gradually, the group invests in the development of new stores, the goal being to extend this concept worldwide. The chatbots will become increasingly predictive and effective, in order to be able to respond autonomously to an increasingly large number of requests. Finally, the group does not forget the environmental challenges, and it is a matter of continuing to optimize the logistics chain in order to significantly reduce the carbon footprint. [...]
[...] Let's take the example of Carrefour, which uses artificial intelligence to make product rotation more effective, this has allowed over the past few years to drastically reduce waste. Logistics is also highly valued for everything related to AI. Today, algorithms allow for an incalculable number of advances in this field, taking into account a multitude of factors simultaneously. For example, AI can help make delivery routes more relevant, in order to avoid additional traffic and implement more eco-friendly solutions. Drivers benefit from a much more optimized planning of their routes, based on the goods they transport, the urgency, but also taking into account traffic. [...]
[...] Thanks to artificial intelligence, computer vision, and embedded AI, as well as sensors present throughout the surface, the system knows the products taken by customers and directly bills them via their application. Customers are directly debited from their bank account. It's something revolutionary, setting new bases on the principle of customer experience and physical stores. A rethought logistics Amazon therefore uses a lot of artificial intelligence in its stores, as we have just seen, but it also allows it to predict consumer demand and have sufficient stock to improve their satisfaction. [...]
[...] Let's take the example of Amazon or Carrefour. These two retailers offer systems of recommendations generated by artificial intelligences that are able to suggest a product with a particularly high conversion rate. The main objective of this strategy is to make sure that the customer needs the product in question before they even think about buying it. This is exactly what Apple also does, by developing a strategy based on desire, need, even before the product is released. The group only reveals its products at the last minute, during specialized events, but for several months, rumors circulate so much on the net that customers want to buy, even without a particular need. [...]
