Abstract
Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women, which is what make them so famous.
Today, this sector is not led so much by talent and beauty, as by marketing and communication. If a company creates good marketing campaigns and takes good decisions which help maintain low costs, it is bound to be successful. Of course the products must be in line with the prevalent fashion, but that is not a difficult target for Lise Charmel.
Based on their success, it would be interesting for them to enter one of the biggest markets of the world, the growing Chinese market. Brands like Princesse Tam Tam have already done it, and according to their figures, it seems to work. How a company can avoid 600 million potential customers? That would be nonsense.
A marketing plan would help encourage them to get into such a market, and that is what we will supply.
