Inclusivity in Cosmetics: Black Women's Expectations

Extract

[...] Specific needs of black women in cosmetics - Skin color and race. American journal of physical anthropology, 175(2):437- Ellis P Monk Jr. The consequences of "race and color" in brazil. The Monk Skin Tone Scale (MST) https://osf.io/pdf4c/download/ The new Monk Skin Tone Scale (MST) is a measure of skin color from the social sciences, designed explicitly to capture human skin color variations in America (and beyond) more inclusively and consensually than previously used scales. 4. Authenticity of the brand and consumer engagement in inclusive cosmetics 4.1 Definition and stakes of brand authenticity (Brand Authenticity) - Confetto, M.G.; Palazzo, M.; Ferri, M.A.; Normando, M. [...]

[...] 1.2 Examples of pioneering brands and strategies adopted - Coulomb, B. (2022). Selling beauty on television in France: the trajectories of advertisements for cosmetics (1969-2000). History Thesis. University of Grenoble Alpes [2020] French. Notably pages 516 to 526 https://theses.hal.science/tel-03947261/file/COULOMB_2022_archivage.pdf Fashion Fair is the only ethnic cosmetics brand distributed in selective conventional stores in France in the 80s. 2. Economic analysis and the impact of the inclusive cosmetics market 2.1 Economic weight of the sector and current trends - YO Addie, B Ball, KA Adams For us, by them? [...]

[...] The History of Inclusivity in the Cosmetics Industry - Blay, Y. A. (2011). Skin bleaching and global white supremacy: By way of introduction. Journal of Pan African Studies, 4-46 While globalization is considered a modern factor in body image changes among African populations, skin bleaching through highly controversial and toxic cosmetic products would be perceived as a means of upward social mobility, particularly through an eurocentric ideal imposed on many African countries by their colonizers. 1.1. Historical Evolution and Perception of Inclusivity FRANCE : - Orlane Paignet. [...]

[...] 4.3 The Paradox of Brands Communicating Inclusivity Without Real Transformation (Corporate Brand Paradox) - Frisby, C. M. (2019). Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry. Advances in Journalism and Communication 35-54. https://www.researchgate.net/publication/333850420_Black_and_Beautiful_A_Content_Analysis_and_Study_of_Colorism_and_Strides_toward_Inclusivity_in_the_Cosmetic_Industry This study aims to evaluate the validity and sincerity of the argument related to the increase in the number of shades offered by different foundation brands: it turns out that a wider range of nuances is available in lighter shades compared to darker shades in the market products. [...]