Abstract
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program? Are there examples of image transfer, synergy creation, or other forms of media integration? The brand has mixed and matched the marketing communications very well; the brand has employed multiple communications to achieve its goals. In fact, all advertises relationships, love, and sex appeal, are the three "keys" of the brand1. TV ads target a broad spectrum of consumers and uses sight, sound, and motion2. So it allows Victoria's Secret to demonstrate product attributes and benefits. Website is also a media that attract new consumers, it has to be engaging and a top designer said that it is important for users to feel as if they have just entered a new, cohesive world2. After that, billboards and posters notice and remember simple messages.
