Marketing - Diesel
Case study - 48 pages - Fashion and ready to wear marketing
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Zara et la globalisation
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...
Company focus: H&M
Case study - 12 pages - Fashion and ready to wear marketing
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Burberry
Case study - 49 pages - Fashion and ready to wear marketing
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
International luxury distribution: Coach and Polo Ralph Lauren
Case study - 56 pages - Fashion and ready to wear marketing
A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...
Calvin Klein & Tommy Hilfiger : Distribution
Case study - 61 pages - Fashion and ready to wear marketing
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
Zara Vs Mango
Case study - 42 pages - Fashion and ready to wear marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Levi's: The marketing strategy
Case study - 11 pages - Fashion and ready to wear marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
Aubade on the lingerie market
Case study - 2 pages - Fashion and ready to wear marketing
Aubade has managed to become one of the most famous lingerie brands on the French market, basically owing to the impact of the publicity campaign led by Ann-Charlotte Pasquier since 1992. Aubade has always innovated without renouncing to the basics. Its product line kept to the basic shapes and...
