Abstract
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive advertising campaign, opening of flagship stores, renegotiation and acquisitions of licenses. Turnover of £273.7m (around €390m) for the first 6 months of 2002. Operating expenses increased to 35.6% due to expansion and investment across the businesses. Total retail sales increased by 32% in the first half to £85.6m boosted by the acquisition of 4 stores, 49 concessions and an outlet in Asia. During the first half, the company opened 5 stores, including a flagship in Barcelona, three Burberry stores in Heathrow, HK, and Florida, and one outlet store.
