Abstract
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish textile sector. It is a thriving multinational and one of the largest multinationals in Spain. Inditex group is located in most countries, in particular, Europe and North America. Its success is due to its original strategy which is explained in this motto: open the doors of the fashion world to everybody by affordable prices. Its presence in most of the countries and its strategy are aiming to attract as many customers as possible. Indeed, inditex group has grown quickly that is why we chose to analyse the main reasons of Inditex and Zara success. Firstly, we will discover the group Inditex through its presentation and history, then the most famous brand of this group which is Zara and especially how it managed to become a top brand all around the world.
