Elderly Fashion
Market study - 9 pages - Fashion and ready to wear marketing
This document contains a presentation tackling the elerdly in fashion.
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Sector Analysis for Converse
Market study - 13 pages - Fashion and ready to wear marketing
Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport. Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for...
Shoes innovation: a new opportunity for the shoes' market
Market study - 15 pages - Fashion and ready to wear marketing
After conducting some researches we decided to work on the sportswear shoes sector as we found that there were real opportunities to innovate in this sector along with the other reasons which we will explain further in this report. We could define our product as a new product line since we want...
Caroll and China (Is China a good potential market target to set up a French company as Caroll?)
Market study - 16 pages - Fashion and ready to wear marketing
China is one of the biggest countries in terms of territory (9.6 million km²), boundaries (22,000 km) and with respect to population (1.3 billion inhabitants). Moreover, the economic growth of this country is now close to 10%. Every business eye on earth is focusing on the emerging Chinese...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Fashion and ready to wear marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
H&M on the Japanese market (2007)
Market study - 11 pages - Fashion and ready to wear marketing
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Levi Strauss Japan K.K: A denim jeans market
Market study - 7 pages - Fashion and ready to wear marketing
Levi Strauss is a world renowned brand in the apparel industry. Its core product lines for men, women and youth are the LSJ brands of jeans and jean-related products. Facing a period of economic crisis in the Japanese market, Levi Strauss risks to lose its market shares. How can LSJ manage to...
