Abstract
Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport.
Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children.
In 1917, the first All Star shoe was produced. The All Star shoe originally came in natural brown colors with black trim.
In 1918, Charles Chuck Taylor's, a basketball player for the Akron Firestones chose the Converse All Star as his athletic shoe and began working with the company as a salesman and ambassador. He traveled around the country selling the shoe and promoting basketball in clinics.
He promoted the shoes across the United Stated. Then, in 1923 his signature was added to the All Star patch. Soon, basketball teams as well as American boys started wearing Converse "Chuck Taylor" All Stars.
In an effort to become more popular, Converse organized basket-ball competitions in 1939.
