Case study: GAP Inc.

Laura L.

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Case study Format .ppt

Case study: GAP Inc.

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Themes

Fashion, GAP, OLD NAVY, limepiper, strategy, internalization, financial health, history, clothing sector, apparel, mass market, shares, store, competition, product, consumers, e-commerce, banana republic, swot

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Abstract

Abstract

This document consists of a study case of the GAP Inc. group. After a brief introduction, the history of the group is detailed as well as its brands are included in the group's portfolio. Then, the analysis of the financial data leads to the problems experienced by the group and particularly its non-successful internationalization strategy. As a conclusion, some recommendations are provided to improve GAP's performance.

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