Abstract
The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide and is a leading brand in Europe, especially in France. In 2005, the House became part of the Group Pernod Ricard, which is the second-largest wines and spirits producer over the world. As a major player in the world of champagne, Mumm has been instrumental in the success of this outstanding product across the centuries. It has been behind advances in viniculture and high-profile initiatives which have helped establish champagne's international reputation while respecting tradition and keeping pace with changing tastes and fashions. The company has a very good system of brand management, thanks to its image, reputation, quality, and brand awareness.
