Abstract
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair color, permanent color, styling aids, body and skin care, cleansers and fragrances. They are found in all distribution channels, from hair salons and perfumeries to hyper- and supermarkets, health/beauty outlets, pharmacies and direct mail-marketing.
L'Oreal is the leader on the cosmetic market. In 2004, L'Oreal announced its 20th consecutive year of double-digit growth (Turnover: 14.53 billion Euros which is +6.2%). The current CEO of L'Oreal is Jean-Paul Agon. L'Oreal owns many brands and which are categorized by their targeted markets, which are consumer, professional, luxury, and the active market:
