Abstract
Coffee is a product which has become indispensable today. Coffee represents 4% of the world trade foodstuffs that are exchanged. More than a simple product, drinking coffee, and during anytime of the day, has become a rite, a custom, a tradition. Nespresso is a brand of Nestle, a Swiss firm. Nestle is the world leader on the market of food industry. Created in 1986, Nespresso restores an image of luxury, with up-market products, which beyond its usage value gets a precious moment of pleasure and relaxation. Nespresso is a certified concept which produces and markets coffee, and propose numerous accessories and services.
