Abstract
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker and/or greater purchase of particular products/services by consumers or the trade. Advertising offers a reason to buy, sales promotion offers an incentive to buy. There are 3 types of sales promotions: Consumer Promotions (samples, coupons, cash refund offers, prices off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, cross promotions, point-of-purchase displays, demonstrations); Trade Promotions (prices off, advertising and display allowances and free goods); and Consumer Promotions (samples, coupons, cash refund offers, prices off, premiums, prizes, patronage rewards, free trials, warranties, tie-in promotions, cross promotions, point-of-purchase displays, demonstrations).
