Abstract
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton has also licensed its brand name for a number of products like sunglasses, stationery, cosmetics, linens, etc. The group's principal brands include United Colors of Benetton (UCB), Sisley, PlayLife, Nordica, Prince, Rollerblade, and Killer Loop. The Group produces over 110 million garments every year, over 90% of which are manufactured in Europe. Its retail network of 5,000 stores around the world is increasingly focused on large floor-space points of sale offering high quality customer services, and now generates a total turnover of 1.9 billion euros.
