Emotivi Application Marketing Strategy

Extract

[...] Furthermore, by exploring long-term avenues, such as opening up to the international market, Emotivi can extend its influence beyond national borders, thus opening up new opportunities for growth and development. By adapting its communication strategies to the specifics of international markets, the company expands its potential customer base and strengthens its competitive position on the global stage. For example, by developing partnerships with international health organizations or local distributors, Emotivi establishes its presence on new markets and consolidates its reputation as a leader in the field of senior well-being. [...]

[...] Hotenet. (s.d.). Use of Emotivi during the Covid-19 pandemic. Retrieved from https://www.hotenet.com/pandemie-isolement ? Tech Comparator. (s.d.). Comparison of technologies for seniors. Retrieved from https://www.techcomparator.com/emotivi ? Emotivi. (s.d.). [...]

[...] The Emotivi application represents an innovative tool in the field of health. The application's objective is to fight against the isolation of seniors so that they can stay in touch with their family. However, despite the potential benefits, the impact of the application remains limited due to a lack of notoriety both among the general public. This is why the question arises « How to effectively develop the notoriety of the application at the national level, both among healthcare professionals and individuals?. [...]

[...] After the founders' observation, they imagined a solution to fight against the distress of seniors caused by the isolation that several families face. The company is led by CASTELLANI Emmanuel, who is the president, Philibert Baptiste, the general manager, and Miglior David, the general manager. The Team Emotivi is composed of a collective of expert entrepreneurs in computer science. Currently, Emotivi has a team of fifteen people who revolve around the product. The company's ambition is to make the elderly and families autonomous in communication. [...]

[...] The branding and performance objectives are closely linked to the communication strategy. The first objective is to strengthen Emotivi's notoriety. It aligns with the communication strategy that focuses on increasing the visibility of the brand among senior care institutions and families of users. By strengthening the brand's notoriety, Emotivi becomes more recognizable and credible in the eyes of its target audience. The second objective, which is closely related to performance, is to increase the number of active users of the solution. [...]