Abstract
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its original motivations and ideology: being the left-hand daily newspaper in France, free from advertising and independent from shareholders. Libé is currently loosing money and readership. Its directing team-shareholders and paper director-has been revolving for some years. Since 2007 under the control of E. de Rothschild, Libération is expecting to enjoy a new stability and to experience a new success thanks to innovative changes. Yet, it also has to face competition from free daily press and lately redesigned other French broadsheets such as Le Monde, Le Figaro or La Tribune.
