Marketing innovation and technology: GEOX analysis
Case study - 2 pages - International marketing
Mario Polegato created the company Geox in 1995. He had troubles with his sweaty feet so he cut his shoes to have more air. After having a patent and unsuccessfully sales to footwear manufacturers, he decided to create his own company. At the beginning, Polegato was only selling children's...
Case study: Kiehl's
Case study - 6 pages - Luxury marketing
Kiel's company was founded in 1851 with the pharmacist John KIEHL'S. It is a brand of cosmetics and skin care. He installs his first botanical shop in New York, in East Village. A lot of those products became as famous as they are in the Smithsonian Institute of Washington (Museum of...
Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.
Case study - 2 pages - Distribution marketing
Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer...
West Coast Apparel (WCA) - Chinese market report
Case study - 3 pages - International marketing
Our firm, West Coast Apparel, is the leading leather company and at the moment, is exporting in various English speaking countries as Canada or Ireland. We recently brought the subject of expending our export of product to a BRICS's country, since nowadays the living standard gets better in...
First year internship: Axa (business school)
Internship report - 23 pages - Bank marketing
AXA is a French group rooted from the merge of various insurance companies whose the most ancient was created in 1816. L'Ancienne Mutuelle de Rouen was a small French insurance society created during the XIXth century whose main function was to cover the agricultural risks in Normandy. Over...
Market study - Sales management and negotiation techniques: Vorwerk
Case study - 7 pages - International marketing
Vorwerk was founded in Wuppertal in 1883 by brothers Adolf and Carl Vorwerk, as Barmer Teppichfabrik Vorwerk and CO. and was initially manufacturing carpets and upholstery fabrics. In 1907 Carl Vorwerk's son in law August Mittelsten Scheid became a sole managing partner and while he was in...
An e-business analysis of Amazon
Case study - 5 pages - Distribution marketing
The purpose of this essay is to pick a brick-and-mortar company. Provide the history of the company, background, and life cycle of the company. I am going to describe the needs and customers Amazon addresses. I am going to provide the roles of internet strategy: business strategy, Information...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
Implantation of a premium automotive brand in the saturated German market
Thesis - 101 pages - International marketing
The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...
Market study - International competitiveness: Porsche
Case study - 15 pages - International marketing
Porsche sales profile over the years - Porsche sales have been stable until 2009 when it drops to then reach its peak in 2011; - In 2011, Porsche most sold model was Cayenne (about 60 thousand units), followed by Panamera (28 thousand units), 911 (18 thousand units) and Boxster and Cayman (11...
Market study - Deciding which markets to enter: Manchester United
Case study - 14 pages - International marketing
To decide the markets Manchester United Lda. wanted to enter, the company needed to do a global marketing research to get to know the market, competitors, and customers of this new markets. To evaluate the foreign market in its potential, size, competition, growth, profit, etc., could be used...
Market study - International competitiveness: Adidas
Case study - 11 pages - International marketing
"Adidas: the no. 2 in the global sportswear market is challenging the no. 1, Nike." (Anon., 2014) Adidas's main goal each year is to reach the first place in the sportswear industry, for this reason it is adapting different strategies and market expansions in order to be more competitive...
Marketing case study: Phonebloks
Case study - 24 pages - International marketing
Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...
Advertising & media planning for NOKIA C3 in India
Case study - 27 pages - International marketing
STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print, music,...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
Digital marketing and E-commerce, what future for physical stores in the textile industry? - published: 06/09/2016
Thesis - 30 pages - Distribution marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Dissertation - 30 pages - Digital & e-marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
Strategic analysis of Nestlé
Case study - 18 pages - Brand management
- Guarantee a high level of protection of the human health - Food awareness campaigns (5 fruits and 5 legumes) - European Union's GDB was 920,541 billions € in 2014 - The EU counts only 7 % of the world population but represent 20 % of the total volume of the imports and the world...
The success behind the Walt Disney Corporation
Case study - 4 pages - Tourism marketing
The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world...
Costco business model
Essay - 2 pages - Distribution marketing
Many people are familiar with Costco's reputation for selling incredibly large amounts of toilet-paper, diapers, breakfast cereals, and paper towels. However, many people are not aware that Costco also offers plasma TV's, Seven Jeans, and grand pianos for sale as well. In fact, this diverse...
Integrated Marketing Communication in tourism in Australia
Essay - 6 pages - International marketing
Today, Australia is ranked 42nd in term of global tourism with 5.9 million of arrivals . However, it ranks eighth overall for average spend per visitors which indicates Australia's goods and services are positioning as premium tourism offerings. Around 70% of visitors come to Australia for...
Small is Beautiful - The Mini case study
Case study - 2 pages - International marketing
Mini Cooper from its inception has quickly made its way on the automotive market. The first release was in 1961 and the Mini Cooper S in 1963 has propelled the brand to the top. What distinguishes this brand from others is this strong and loyal community that was created around this car. In 1969,...
Absolut Vodka brand mangament
Case study - 25 pages - Brand management
Absolut Vodka is a reference in the premium vodka sector. If the product is more than 100 years old, on the contrary the brand is a recent creation. The 17th of April 1979, Ahus, little Swedish village located at six hundred kilometers of Stockholm, is living without being aware of it an...
Kimpton Hotels & Restaurants
Case study - 5 pages - Tourism marketing
The hotel chain "Kimpton Hotel" was created in 1981 by William Bill Kimpton with the first hotel in San Francisco. That year he invented the concept of boutique hotel in order to provide an unique and exceptional customer experience. Each hotel reflects the energy and personality of each...
Marketing brand review in France: Heineken
Worksheets - 3 pages - Brand management
The red star on the logo, used since the foundation of the company, is the emblem of the brand. Its exact origins are still a mystery, but some explanations have been put forward. According to some people, it was the symbol of medieval European Brewers which whom attributed mystical powers...
French Beer market overview
Sectorial analysis - 10 pages - Brand management
From a European legal point of view, the wine market is considered as a substitute for the beer market to a certain extent: the Court of Justice of the European Union has ruled on various occasions that only inexpensive wines (with a price relatively close to beer) can compete with beer, largely...
Porter's Five forces - The Airlines industry
Essay - 6 pages - Services marketing
Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be: • A national company (airline owned by the government of a country). It normally conducts scheduled...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
