20 févr. 2026
Packaging Material Influence on Consumer Perception
Thesis - 37 pages - Sensorial marketing
This study examines the impact of packaging materials, such as copper and leather, on consumer perception of product quality and purchasing decisions.
12 oct. 2025
Sensory Marketing in Large Retail Spaces
Thesis - 18 pages - Sensorial marketing
This document examines the role of sensory marketing in influencing consumer purchasing behavior in large retail spaces, highlighting the importance of multi-sensory approaches and product material characteristics.
26 déc. 2008
In-store versus online visual
Thesis - 117 pages - Sensorial marketing
The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order to achieve...
