A detailed dashboard for managing event costs, revenues, and profitability for the Walt association, including corrective actions for high variable costs and insufficient revenue.
Extract
[...] For the monitoring indicators: It will be necessary to put in place indicators relating to the partnerships established with the different companies as well as management indicators relating to expenses (including, for example, fixed personnel costs, boat maintenance costs, structural costs related to the association and its premises, as well as variable costs related to the typology of the races carried out and the events that the association wishes to carry out, among the variable costs, it will be necessary to take into account the costs related to communication including advertising, travel costs for the technical sales person as well as accommodation costs), and to the income obtained (will come essentially from sponsorship, as well as additional income generated by additional sales such as the flocage of t-shirts for brands or the communication offered in the offers (Support Offer at 10,000 euros, Bronze Pack at 30,000 euros as well as the Silver Pack at 50,000 euros). It is essential to recall that the development of sponsorship will be one of the major strategic axes to develop the association's income. [...]
[...] Therefore, if we relate to the association's objective of aiming for: - 3 specific events with potential partners 50,000 euros entry through partners, by offering them to join the association's silver pack. The silver pack allows them to have a logo on the boat's boom; invitation to the start races; departure visit; logo on the dedicated website; logo on media productions; HD photos and videos; logo on clothing; Kéni Piperol's intervention; as well as mentions and thanks during live races. By calculating 50,000 euros for 3 events with potential partners. [...]
[...] - For current partners, it will therefore remain at the association's expense around 138,000 in revenue to fetch. Current partners like Syntec will have to pay modest sums around 46,000 euros for an event. - To calculate the additional costs of the commercial, it is advisable to say that for each event, the technical-commercial will therefore have to travel to the departure location of the Class 40 boat as well as its arrival location, to this you will need to add its accommodation and meals. [...]
[...] Tilhou & L. Hoàng Pro in Marketing: 65 tools and 13 action plans (pp. 178-179). Paris: Vuibert. [...]
[...] The same applies to forecasted revenue as well as actual revenue. This management dashboard will make it possible to calculate which races have the highest costs and variable costs, and then compare them to the result of the event, which can be calculated by subtracting the total cost of expenses incurred from the total revenue obtained. Boxes showing a negative result will be considered as events for which the association is in deficit and for which a corrective plan needs to be put in place. [...]
