Abstract
After the German sport brands, after the American sport brands, today there is Airness. Manamine Kone is a wonderful person with a great story. He came from nowhere. He was forced to leave his beautiful country Mali when he was very young. He has succeeded in building a large business which contributes towards public services and it works for better services in France and in other countries, especially in Africa. He knows very well that sport can be a way to teach effects as well as economics to the Africans in order for them to be successful. He is the perfect example who proves that Africans can succeed in fields other than music and football. Manamine koné managed to develop a new brand in a world dominated by huge Multinational Corporations. Today, including factories, thousands of people work every day to produce collections of men, women and children's clothing. The success of this young businessman in the clothing market is impressive. Airness has been able to find new development partners and is one of the best known in the world of football. In only 6 years, Airness has become the leading athletic clothing brand. Airness has succeeded over the years in penetrating a market that is thought to be full and closed completely. That is because Manamine Kone and his team were more dynamic than others working in the same market.
