Abstract
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected for the upcoming Beijing 2008 Summer Olympic Games. Since the Opening of China in 1979, the restrictions on incoming tourists have been lifted progressively. Moreover, we believe that with the additional investments by the governments of China and Hong Kong in infrastructure, and the increasing outward communication with the world, a base for substantial and continuous growth in the tourism industry has been created that will aid in the take-off of our business idea. Our Mission Statement reads "We at Personal Traveler Limited will provide a tailored and trustworthy business-to-business travel related service to pensioners in leading European markets to ensure the most uncomplicated Chinese tourist experience." Our niche customers – upper-middle class European pensioners – have specific needs which go far and beyond those of the regular traveler. Whilst the opening of China has been swift, the gap with respect to leading developed countries is still wide
