Perceptual Mapping, MDS & Cluster Analysis, student travel marketing analysis
Market study - 84 pages - Tourism marketing
We analyze the aspects of perceptual mapping, multidimensional scaling and cluster analysis for a company called Student Travel. The company is a potential new entrant into the Irish student travel market, and plans to undertake research into the needs and wants of Irish students relating to...
Flash Travel's business plan
Business plan - 22 pages - Tourism marketing
The main business activity of the company is transportation of people, and handling important merchandises and mails. Indeed, even if it could be exceptional to transport merchandise (like fruit, raw materials…) or mail (like political mails or parcel), because it is currently expensive to...
Chaos in the Skies ? The airline industry pre- and post-9/11 - publié le 22/04/2008
Market study - 12 pages - Tourism marketing
The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11 attacks...
The services marketing management in a four star hotel: focus on Four Seasons
Case study - 18 pages - Tourism marketing
Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of GDP and of the workforce. This assessment is...
Business plan: Personal traveller - tourism in China
Business plan - 23 pages - Tourism marketing
Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...
A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism
Essay - 13 pages - Tourism marketing
During the last decades, we have witnessed the existence of a tourism consumption model were consumers massively colonized all destinations worldwide indifferent to quality, environment and local cultures. However, for a few years, we have noticed the appearance of new trends in consumer...
Community festivals and events - Their role in raising awareness, generating pride and fostering a sense of belonging within socially isolated areas
Essay - 5 pages - Tourism marketing
Phillip Kotler's traditional definition of a product (1997) includes anything that can be offered to a market that might satisfy a demand. This large definition embraces goods, services, retail stores, persons, ideas and also places. Place marketing usually concerns countries, regions and big...
From Eurodisney to Disneyland Resort Paris
Case study - 31 pages - Tourism marketing
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
The evolution of international tourism: From grand tour to package tour
Case study - 8 pages - Tourism marketing
Oleron is the vastest French metropolitan islands after Corsica (35 km in length, 12 km in its biggest width, 34 metres in its highlight (in saint Trojan's dune), 90 km of coasts, a surface of 175 km2, 19 000 permanent inhabitants). From XIXth century, connections between the island and...
Come to relax in the universe of dream and magic of Walt Disney!
Case study - 8 pages - Tourism marketing
The European experience of the Walt Disney Company really began in 1992, with the inauguration of Marne-la-Vallée's park. Mickey Mouse settles down with the conquering assurance of the Americans, and they export their concept leaders as Levi's, McDonalds or Coca-cola. It is then that...
Disney :Welcome to the magical kingdom
Case study - 9 pages - Tourism marketing
Disney Company is leading the world in family entertainment. Operating internationally, this firm faces the challenge of being confronted by all cultural, business, politic and legal environments that can be found around the world. At the marketing level, it involves itself in choosing the...
