Abstract
The economic crisis is predominant and there is no many evolution because of the market saturation. So, to be profitable for each countries, companies should adopt and internationalization strategy to be competitive on their market and increase their market-share. If companies are able to extend themselves creating foreigner subsidiaries they are able to make association with other companies. But, to put in place internationalization, many intercultural factors must be taken in place.
We have the situation that a Venezuelan and Indian companies want to make a joint venture.
