Trend setting cities: situation & perspectives

Abstract

Since the end of World War II, the global economic development and the creation of trends were mainly held by the US, notably in New York and Los Angeles. Europe then followed and became one of the places to be in terms of fashion, architecture and art. Since the last decade we can observe that the evolution in the economic development map has been followed at the same time by a shift in trendsetting cities (Shanghai, Seoul, Mumbai, Rio de Janeiro).