Abstract
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the country. Indian food is spicy, colorful and changes from region to region. The blend of spices must be delicate and characterized in most of the meals. Sweets are very popular and are usually made with ingredients rich in fat like sugary ghee. Indians are loyal to regional players as they serve popular local cuisine. It is hard to match the appropriate mix of spices which will suit the Indian taste. Local brands benefit from legitimacy, like Haldiram's and its $250 million consumers. As samosas remain the best selling snack, McDonald's has adopted a strategy called "glocal? to spread its reach of products for the Indian consumer. We will learn more about the Indian consumer's food preferences and the changes that different brands have brought to their lifestyles.
