Ben & Jerry and Iceverks : Marketing strategy in Russia
Case study - 28 pages - Foreign markets
The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream per year and 98% of which is vanilla. When the...
McDonald's in India: a glocal strategy
Case study - 12 pages - Foreign markets
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
Business environment assignment: sets of scenarios for the futur development of China
Case study - 12 pages - Foreign markets
China, one of the biggest countries of the world after Russia and Canada, is located in the East coast of Asia. This country is also one of the most populated with 1. 324. 655. 000 inhabitants, according to the latest figures and it represents one fifth of the world's population (The...
Autotainment GmbH: doing business in a global environment
Case study - 61 pages - Foreign markets
Autotainment GmbH, has made an effort since 1953, to develop and enable the relationship between sound, information and human interaction creating products to make it possible. The essential part of the company philosophy is the conviction, that to be successful and expand their businesses, every...
The Granola project
Case study - 31 pages - Foreign markets
The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the first associate, Pauline Utile. Their initials...
Exporting products from United Kingdom to Russian market
Case study - 6 pages - Foreign markets
We are a British company specialized in luxurious umbrellas. Our turnover was of £845,000 in 2007. Nowadays we export our products in all of Western Europe; our biggest customers are France and Italy. Our firm is now a big company and it is carrying on to growth. We wish to extend our market and...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets
Case study - 12 pages - Foreign markets
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and they...
Asian pacific business since 1997: Samsung and South Korea
Case study - 13 pages - Foreign markets
Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific Ocean,...
What kinds of strategies are used by local authorities to attract foreign direct investment in Morocco?
Case study - 7 pages - Foreign markets
Morocco is officially named the Kingdom of Morocco. This is a country located in Northwest Africa. It borders Algeria to the east, the Mediterranean Sea and the Strait of Gibraltar to the North, the Atlantic Ocean to its West and Mauritania to its south. It has a population of 33,757,175 and a...
Financial aspects of international operations: Case study - weapons export to Brazil
Case study - 22 pages - Foreign markets
In the framework of the “financial aspects of international operations” we were invited to analyze the case of exporting weapons from Belgium to Brazil. We are going to introduce the analysis with a description of the weapon sector in Belgium and in Brazil. In this description, we will...
Development of Car Financing in China
Case study - 9 pages - Foreign markets
Many people around the world view China as a poor country where every single person has to work around 60 hours per week to survive and feed his family. However, this old fashioned cliché is no longer true. China has woken up and has already managed to shake the world economy. A new step towards...
Expansion of business to new countries: JC Decaux (2006)
Case study - 8 pages - Foreign markets
Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global market. But this world expansion in a context of...
