How does the Netherlands establish itself as a leader in the world agricultural market and food industry?
Case study - 7 pages - Business strategy
Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Food Industry and Obesity: A study
Thesis - 6 pages - Social, moral & civic education
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...
The fast food industry
Thesis - 2 pages - Services marketing
Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short...
Sensory marketing- What can we learn from food and beverages industry
Essay - 5 pages - Services marketing
The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail...
Comparative analysis of the strategies of implantation and expansion of Danone and Nestle (food and beverage industry) on the Chinese market
Case study - 9 pages - Business strategy
The two firms, Danone and Nestle are on the same segments of the food and beverage industry, they both produce dairy products, bottled water and biscuits. They also cracked the Chinese market at the same time in 1996 but not through the same market segment, which forced Danone to...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
Obesity: Exploring the Role of Locus Coeruleus GLP-1 Receptors in Food Intake, Nausea-like Behavior, and Autonomic Physiological Responses
Case study - 6 pages - Medical care & personal assistance
Obesity has become a global health epidemic, affecting people of all ages and contributing to numerous chronic diseases and health complications. Despite the widespread awareness and efforts to combat this issue, effective and well-tolerated anti-obesity drugs remain scarce (Trapp & Brierley,...
Why the government should increase taxes on fast foods?
Case study - 3 pages - Finance
Over the years, medical experts have been battling the fast food health related problems. Some of these health problems include obesity and weight-related health issues such as diabetes. However, this has not been a success for the Australian government. Relying on the food...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying...
Business Plan Gourmet and specialty food expo planning and execution Non-profit management
Business plan - 14 pages - Business strategy
We aim to be a non-profit non-governmental agency that specializes in the organization and execution of specialty food exhibitions and trade shows. With an emphasis on workplace diversity, we also intend to write a manual every year filled with successful strategies for implementing and...
GMO food labeling
Case study - 2 pages - Business strategy
Following the failure of California's Prop 37 proposal that advocated for labeling of GM foods, a good number of American citizens, have never been demanding to be informed of the content of the food they consume. About 92% of the citizens have been calling Food and Drug...
A study of current attitudes to genetically modified food
Case study - 30 pages - Business strategy
Since the 1990s, there has been an emergence of a new type of biotechnology namely, Genetically Modified Food technology (GM). GM organisms result from biotechnological process which consists of altering traits of original crops by inserting the DNA of another organism (MacCracken et al.,...
Supermarkets face out food discounters: from buying to shopping
Essay - 24 pages - Business strategy
The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research and a discussion confronting the literature...
Operations management: Kudler fine foods contracts organic produce growers
Thesis - 3 pages - Management
What makes-up the core of the American gourmet marketing business reflects various traditional European foods. Kudler Fine Foods excels in this burgeoning scene of artisans. Kudler Fine Foods' great cheeses, meats, condiments, bakery, produce, dairy and other goods...
Irradiated foods: Safe or not?
Thesis - 2 pages - Social, moral & civic education
Radiation is used by the food industry to ensure that food is not contaminated by bacteria that will cause it to spoil. Subject of public discussion since the 1980s, the process has become increasingly common in the last decade. Along with this, the public has become...
An introduction to the hotel industry: An investigation of the departments
Thesis - 36 pages - Business strategy
To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality...
The hospitality industry
Essay - 6 pages - Economy general
In today's highly competitive business environment, budget orientated planning is insufficient for a large corporation to survive and prosper. Indeed, rapid-paced changes in trade, technology and investment patterns are elements that are impacting each business in one way or another. That is...
Chocolate industry in India
Dissertation - 49 pages - Business strategy
Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
Food and water safety
Presentation - 21 pages - Medical studies
It is the position of the American Dietetic Association that the public has the right to safe food and water supply. The association supports collaboration among dietetic professionals, academics, representatives of the agricultural and food industries, and appropriate government...
Native American identities and adaptations: Identity vs. adaptation: Manoomin and the biotech industry
Thesis - 5 pages - Social, moral & civic education
In the migration story of the Anishinaabeg, prophets told the tribe to follow a shell in the sky from near the Pacific Ocean to a land “where the food grows on the water [LaDuke 2007].” There, the Anishinaabeg, named Ojibwe or Chippewa by whites, found manoomin, which the whites...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
McDonald's Short Story and Analysis
Case study - 3 pages - Marketing theories
McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
The Swiss chemical and pharmaceutical industry
Market study - 6 pages - Business strategy
In the beginning, pharmacists developed new products in their back shop. Industrialization started a century ago, with the universal exposition where scientists wanted to find new processes and develop their market. Moreover, the two World Wars led to significant growth in this particular market....
Environmental issues in the air transport industry
Case study - 5 pages - Ecology & environment
The air transport industry uses air craft to transport people, cargo, and mail. Civil aviation includes two major categories; first one is the scheduled air transport, which includes passenger and cargo flights operating on regularly-scheduled routes; and general aviation, including all...
