Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the...
Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning
Case study - 7 pages - Services marketing
Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of...
The Nestle company - an example of organic growth in Europe
Case study - 5 pages - Business strategy
Introduction Each company has two ways to ensure its development through external growth. One way is acquiring the competition (or a complementary increase in its business volume) and another is organic growth which is achieved by adding additional means of production that is created by the...
Domino's Pizza: A case study in organizational evolution
Case study - 7 pages - Business strategy
In the early 1900's the Pizza was introduced in the United Sates. This was because there where a huge number of Italian immigrants who introduced the Pizza to the country. The pizza industry grew even more after the World War Second when the GI's returned of the US from Italy. At that time...
Managing Events for Hospitality and Tourism - Taste of London
Case study - 12 pages - Management
Taste of London is an annual culinary event with multilateral issues. Commercial, political, economic, and cultural, are all dimensions that characterize this event. A voluntarist spirit emerges from this event, sponsored by both major brands in the food industry, and subsidized by...
The identification, enumeration and survival of probiotic cultures in commercial bio yoghurts
Internship report - 41 pages - Biology
My work placement in Northern Ireland took place on the Loughry Campus, which provides education and training programs for students who aspire to pursue a career in the agro-food industry and also for postgraduate persons. In recent years, Loughry has developed a wide range of...
European integration process and its influence for business: Case of Danone
Thesis - 18 pages - Business strategy
Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...
McDonalds marketing strategy
Case study - 2 pages - Business strategy
According to the McDonalds corporate website, McDonalds has been serving food since 1955 (mcdonalds.com). Not only has it been operating here in the United States for the past 57 years, but it has expanded operation abroad as well. So what makes McDonalds so special to have survived this...
Strategic Operation Issues
Case study - 10 pages - Business strategy
Conducting competitive differentiation in contemporary business environment is becoming a challenging target to run into for most organizations, with the rivals speedily closing the previously existing gap. In practice, enterprises must now deal with the potential threat arising where competitors...
Research methodology on Business plan: Snaxatac Restaurant
Business plan - 15 pages - Management
This paper is about a new business venture and the various problems, consequences and its solutions as faced by an entrepreneur. Our research will help us identify the factors that should be recognized and acknowledged by an entrepreneur before launching a new business venture. One of the most...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very...
International Development and Strategy: Danone
Thesis - 6 pages - Business strategy
The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health....
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the...
The business strategy of Tang: The instant breakfast drink
Thesis - 3 pages - Business strategy
General Food Corporation was a leading manufacturer and marketer of grocery products, chiefly convenience foods. Tang instant breakfast drink which was introduced in 1958, was one of its 30 best-known brand names of food industry. Tang volume grew slowly but steadily....
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the...
Danone case: Risk management
Essay - 12 pages - Business strategy
Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is...
Characterization of Egg White Proteins
Case study - 28 pages - Biology
Egg white or albumin is the biggest fraction of whole egg and contains 88% water, 11% proteins, 0.2% fats and 0.2% minerals. The major constituent of egg white proteins are 60% of ovalbumin, 12% of conalbumin, 11% of ovomucoid, and 3.5% of lysozyme. It also contains small amount of ovoinhibitor,...
Analyzing Financial Statements
Case study - 13 pages - Finance
The groups Coca Cola Company and Pepsi Co are both major actors in the sector of soft drinks. The profitability of this industry is always present, in spite of a slight decline which we have seen since the beginning of the 21th century, with the consumption more and more important of non...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
Ready meals vs. Pot Noodle
Market study - 13 pages - Services marketing
The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of “ready meals”; we immediately thought about Pot Noodles...
Effects of Allelopathic Agent on Plant Growth
Essay - 3 pages - Biology
The experiment that was performed these past few weeks involved measuring the relative growth of a soybean plant that was planted based on how much allelopathic agent we used. Allelopathic interactions are very widespread in nature, and they are important factors in the mechanisms of the...
Corporate entrepreneurship: The case of Naturis
Essay - 10 pages - Services marketing
The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term “corporate entrepreneurship” encompasses...
Integrative case: Daregal
Thesis - 6 pages - Business strategy
Daregal is a company that was founded in 1887 in Milly-la-Foret, France. It started out as a family company, but it is now the largest worldwide producer of aromatic herbs. Daregal operates on the market of aromatic herbs and its activities consist of the cultivation, transformation...
Presentation of Nespresso
Case study - 13 pages - Services marketing
Coffee is a product which has become indispensable today. Coffee represents 4% of the world trade foodstuffs that are exchanged. More than a simple product, drinking coffee, and during anytime of the day, has become a rite, a custom, a tradition. Nespresso is a brand of Nestle, a Swiss firm....
Corporate development Mergers
Essay - 16 pages - Business strategy
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
A study on the kinds of departments that form a hotel
Tutorials/exercises - 33 pages - Business strategy
The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege of the wealthy, but with the rise of...
A look at how to plan a banquet menu
Tutorials/exercises - 22 pages - Social, moral & civic education
British law defines hotels or inns as “places where a bonafide traveler can receive food and shelter, provided him in a position to pay for it and is in a fit condition to be received. “ Hence, a hotel must provide food and beverage and lodging to travelers on payment and...
Preparing Mughlai Gravy
Thesis - 27 pages - Journalism
The hospitality industry includes all establishments that provide food and beverage service to the public. It offers a wide range of jobs and careers which very according to the style of services in each establishment. For example, the tasks performed in a fast food outlet...
A detailed project on bakeries and associated products
Thesis - 40 pages - Management
The catering industry is a combination of production and service, which must be fully coordinated to attain degree of efficiency. While amicable relations in a factory are of no small importance, in the catering industry they are vital. The demands of the consumer are much more...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an...
