IKEA's growth plans In the American market
Case study - 2 pages - Business strategy
The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist...
Feasibility study of a new cosmetic product launch on the American market
Market study - 25 pages - Services marketing
After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...
Analysis of the Marketing Communications : American Eagle
Case study - 26 pages - Services marketing
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle...
Coach: introduction of an American leather goods producer to the French market
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...
The general oil market and the American oil policy
Thesis - 14 pages - International relations
Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...
American Interests United: Double-Q's introduction to the South African Market
Essay - 5 pages - Business strategy
As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely...
How do we Explain the United States' Rise to Global Power Status in the Decades Following the American Civil War?
Essay - 4 pages - Medieval history
Between the end of the American Civil War in 1865 and 1900, the United States emerged as a major world power with the capacity to influence decisions and world events. The rise of the United States as a global power is closely tied with the important notion of American Imperialism,...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the...
English (Anglo-American) & Spanish societies in the Americas prior to 1790
Case study - 2 pages - Educational studies
The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories...
Income Inequality evidence and Policy Representation- American Politics
Case study - 3 pages - Social, moral & civic education
There is incontrovertible evidence that the American income inequality has increased, while the social mobility has reduced. It is widely known that states with higher income inequality have lower social mobility, in cases of income-based definition of mobility. This implies that...
American and European Experiences
Case study - 3 pages - Educational studies
A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...
Lemonade Lorina on the US market - marketing analysis
Case study - 18 pages - Services marketing
We have decided to study the potential market for the French product Lorina's lemonade on the American market. The French lemonade maker has developed authentic lemonades made from spring sparkling water which is totally in line with the changing needs and behavior of...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Balance sheet of "Safeway Foods" and "Whole Foods" - the U.S. market for organic groceries
Case study - 16 pages - Finance
This report aims at performing a financial analysis of two American food providers: Safeway Foods and Whole Foods and assess the financial strengths and weaknesses of both companies. All the quantitative data in this analysis come from prior years annual reports. The American...
Management of Starbucks to Enter New Foreign Markets
Case study - 12 pages - Economy general
Starbucks is a company that is already 23 years old, and has been working internationally for 14 years. Starbucks is a Seattle, Washington- based coffee company. It buys, roasts, and sells whole bean coffees and coffee drinks through an international chain of retail outlets. From its beginnings...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Economic and commercial consideration in the American foreign policy
Essay - 4 pages - International relations
The American imperialism began about 100 years ago, in 1890, with the end of the Frontier, an imaginary line that separated civilization from wilderness and that was constantly moving towards west. When the whole territory was conquered, it was like a shock in American mentality...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America....
Caterpillar - Growing in the US Market
Market study - 10 pages - Business strategy
"Caterpillar is headquartered at the US and its business is growing in American region. Three new facilities have been added in the US. The capital expenditure as planned for the year 2011 is $3 billion with more than half of which is planned for the US market. As the economic...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm”...
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition Committee in...
Speaking of the people: Authenticating representations of Native American culture
Essay - 5 pages - Social, moral & civic education
Archaeologists and Native Americans have an interesting relationship in this present day. They are both contesting for the same properties (except for the “property” of the Native American oral tradition). In this nation of immigrants, Native American culture and...
Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thesis - 40 pages - Business strategy
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
The American TV series as an entertainment product (2007)
Thesis - 4 pages - Film studies
In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER (Emergency Room, Urgences). After having being...
The subprime crisis in the United States and its impact on the European financial markets
Thesis - 91 pages - Economy general
It was in February 2007 that the current financial market crisis was revealed to the United States. Institutions specializing in subprime loans announced their first losses and provisions. The financial experts compiled several scenarios. Was this a temporary crisis that would correct the...
