Media, messages and styles used by Indian marketing communicators of films
Thesis - 17 pages - Services marketing
India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of regional film industries, like Hindi,...
Recruitment in Hyundai India
Dissertation - 36 pages - Human resources
Recruitment is a core of human resource activity carried out in organization of all kinds, whether they are manufacturing, trading, service or not-for-profit organizations. The recruitment activity makes it possible for these organizations to acquire the number and types of personnel necessary to...
World organic foods market & export potentials of Indian exporters
Thesis - 12 pages - Economy general
The world economy is showing signs of a stable growth. The trading pattern is going through a sea change as the dominance of US economy over the world is reducing. The world is divided into 3 major trading compartments like, US & allied countries, EU, & Asia. India's performance in...
Entrepreneurship and the Indian retail industry
Thesis - 26 pages - Business strategy
In India the retail industry is large, and it will continue to grow. The industry has a huge appetite for investments and is already seeing a lot of action on that front. A large number of global retailers are eyeing to get a share of the Indian retail pie. This report aims to aid them....
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves...
The operational methods of Pepsi Co in India
Tutorials/exercises - 20 pages - Business strategy
A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of...
DuPont Auto refinishes India Pvt Ltd
Tutorials/exercises - 23 pages - Business strategy
The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few years, with almost all the major automobile...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
Major trends in the domestic mid - sized car industry in India
Dissertation - 38 pages - Business strategy
The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...
A brief overview of the Human Resources Information System with special references to India
Case study - 31 pages - Human resources
Human resource departments require large amount of detailed information the quality of personnel management department's contribution largely depends upon the quality of information held by it. Many personal activities and much effort by personnel professionals are devoted to obtain and define...
Recruiting in India: Tracing a path through the education system
Presentation - 26 pages - Educational studies
This presentation will talk about the background of the professionals from India. It will start with looking into the traditional and the new (agent based) models of recruitment before moving onto a closer look at the use of agents in recruitment. It will then move on to take a look at the...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as...
Ready garment export after the multi fiber agreement with a reference to India
Tutorials/exercises - 31 pages - Economy general
The foundations of the Indian textile trade with other countries began as early as the second century BC. The silk fabric was a popular item of Indian exports to Indonesia around the 13th century, where these were used as barter for spices. Towards the end of the 17th century, the British East...
An empirical investigation of the relationship between dividend and price of shares of IT companies in India
Thesis - 4 pages - Finance
This paper attempts to identify the relationship between the price of shares and dividend policy of companies operating in global competitive world. So researcher has selected the most competitive and fastest growing industry of India which has given India the glory and proud...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance...
Foreign institutional investors and the Indian capital market
Dissertation - 61 pages - Finance
Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment, however,...
Pepsi's entry into India: A well planned out strategy
Essay - 7 pages - Business strategy
With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties. George Fernandes, General...
A study on customer expectations on MFD's towards Xerox India Ltd
Case study - 34 pages - Business strategy
Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's...
Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India
Tutorials/exercises - 31 pages - Business strategy
The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant...
A report on Indian rayon
Dissertation - 105 pages - Services marketing
Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and continuous viscose filament yarn (VFY) while the...
Strategic marketing in today's Indian markets
Dissertation - 43 pages - Services marketing
This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been towards...
The evolution of the closer relationship between the United States and India
Thesis - 14 pages - International relations
Since its independence and the end of the cold war, India has evolved considerably. Nowadays, India's power is rising like its influence on the international scene and the emergence of India as a major Asian power is a matter of fact. Indeed, thanks to diverse advantageous...
The Bhopal Disaster: A tragedy in the Indian Industrial history
Essay - 18 pages - Modern history
The Bhopal disaster happened in the early hours of the morning of December 3rd, 1984. It is one of the most terrible industrial disaster or maybe even the most terrible disaster that ever happened. It took place in Bhopal which is the capital city of an Indian state called Madhya Pradesh. The...
Indian electricity, potential market research, doing business in the Indian Subcontinent
Essay - 5 pages - Services marketing
The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would be figured out in order to plan further...
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Dissertation - 40 pages - Finance
The intention of this research was to examine the impact of Foreign Institutional Investors (FII) on the Indian National Stock Exchange (NSE). To achieve the aims, the following objectives have been determined to study how FII plays an important role in National stock exchange; to study the...
Customer perception towards Indian and Chinese goods
Thesis - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs....
Performance of NBFC's in Indiabulls
Dissertation - 45 pages - Finance
Non-banking Financial Institutions carry out financing activities but their resources are not directly obtained from the savers as debt. Instead, these Institutions mobilize the public savings for rendering other financial services including investment. All such Institutions are financial...
