PESTEL Analysis - Vodafone
Case study - 5 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
Measurement of Development
Course material - 11 pages - Economy general
There are at least four good reasons to measure development: - For policy making organizations (international organizations, governments, NGOs), we need to verify how the actions are making any progress. The point is to know is something if effective to change things. That requires tracking...
China's one-child policy: Out-of-date and in need of abolition
Thesis - 5 pages - Political science
Now approaching its 30-year anniversary, China's one-child policy has been in effect since 1979, when it was introduced by Deng Xiaoping. It was a policy that was originally intended to be a short-term solution to an exploding population in the late 1970's. Designed to last a single generation,...
SWOT Analysis - Boeing
Case study - 5 pages - Automotive marketing
With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area,...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the...
Conditions of the labor market that encourage foreign investments in Central and Eastern Europe
Thesis - 9 pages - International relations
Today, a well known economic phenomenon is that the foreign investments in the Central and Eastern Europe have been flooded, since 1989. Amongst many other economic data, we could include that in 2003, 29 billions dollars were invested by foreign companies. This figure is not easy to...
Application of data mining techniques in designing knowledge base on student competency at the post graduate level
Thesis - 7 pages - Educational studies
Maintenance of academic standards is the prime concern of any educational institution. Education at the Masters level, involves the conscious involvement of time, money and effort by the candidates. With the industrial downturn and reduction in the demand for graduates at the job market...
Trend Buddy: A unique business idea where Artificial Intelligence is integral to the business model
Case study - 3 pages - Startup, entrepreneurship
By analyzing vast amounts of historical data and leveraging advanced algorithms, AI can identify patterns, detect trends, and make accurate predictions about future outcomes. Trend forecasting takes into account interactions between brands and their customers to better predict the...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
The online dating market
Market study - 7 pages - Services marketing
Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...
Create a new tissue (Birth date: 11/27/1987)
Essay - 5 pages - Services marketing
Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to...
Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector
Dissertation - 38 pages - Business strategy
This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for...
Proposal to Sell a Security Service
Case study - 1 pages - Economy general
We have an important client pitch coming up about our post trade services. Our platform sales group are responsible for pitching global custody, fund services, securities lending, collateral management, OTC clearing, liquidity solutions, and data analytics. These transactions are typically...
Interpreting macroeconomic signals
Course material - 46 pages - Economy general
As an economist, what you need to forecast is not so much the end value of the economic indicators. Indeed, markets already have some believes and price in those expectations. What is important to forecast is what the markets are going to change their expectations and when this will...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Accounting Infrastructure Challenges Apple Faces in China in Comparison to The U.S.
Case study - 4 pages - Accounting
Apple, Inc. is a U.S. multinational corporation well known worldwide and highly influential. China is a critical market and the primary manufacturing base for Apple Inc. The country is integral to the organization's worldwide operations, as it manufactures and sells devices. The...
Financial Innovation Essay: High Frequency Trading and its social impacts
Essay - 2 pages - Finance
A Financial Times article argues that HFT is beneficial for society, and that banning HFT from use would increase volatility. I agree with this point of view, as algorithms democratized trading by allowing a direct access to the markets and decreasing the costs of the transactions. Also,...
Portfolio Optimization using Genetic Algorithm: Application to CAC40
Tutorials/exercises - 11 pages - Computer science
This project aims to implement and apply Genetic Algorithms (GAs) for the optimization of investment portfolios, focusing on top 15 CAC40 assets. The primary objective is to leverage the adaptive nature of GAs to efficiently explore the solution space, generating diverse and innovative portfolio...
Reflective entrepreneurial report: UK alcoholic industry
Market study - 11 pages - Catering marketing
For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity (Agbim,...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Validating Energy-Oriented CGE Models - Jayson Beckman, Thomas Hertel and Wallace Tyner (2011) - Book analysis
Book review - 3 pages - Economy general
The CGE approach constitutes an open framework for linkages to models from other disciplines, thereby accommodating the integrated assessment of sustainability issues.
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical...
