Central Bankers and Interest Rates
Course material - 9 pages - Finance
Inflation was a major problem in the 1970s. The 1971 collapse of the Bretton-Woods agreement gave governments latitude to alter their currency exchange rates. The previously locked exchange rates had the effect of taming inflation. There were also "oil shocks" in 1973 and 1979, which caused oil...
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they...
Organizational Dynamics of Implementing Business Intelligence Initiatives
Case study - 3 pages - Management
Business intelligence is the capacity of a industry to be able to extract actionable insight from business as well as market data, which is used to make better decisions in business; and to improve the corporate performance of the business. Business intelligence must exist for...
Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors
Tutorials/exercises - 45 pages - Business strategy
Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant domain expertise to develop innovative...
Media services: Case study
Case study - 2 pages - Educational studies
Media services come to the market with the aim of reaching a wide range of people since media is largely accessible. Netflix is a company founded with the aim of supplying internet on demands and offering DVDs online at a flat rate. The Company is officially registered as Netflix Company...
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw...
Case study of Twingo
Thesis - 8 pages - Business strategy
Renault's presence in the Japanese market dates back to the 1950's, where about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. It was not until 1994 that Renault saw its sales increase in Japan with the signing of a...
How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and...
Analysis of Cadbury's marketing strategy
Tutorials/exercises - 18 pages - Business strategy
This paper examines the launch of Cadbury's Fuse Bar and delves into marketing strategy of Cadbury. I will analyze the chocolate market using two sources of information • Secondary data, which is using information someone already has found. For example the Cadbury website...
Stock option price modeling using system dynamics and operations research
Thesis - 12 pages - Finance
Options are instruments that give the holder the right, but not an obligation, to buy or sell an asset by a certain date for a certain price. Options can be bought or sold on a variety of assets like stocks, foreign currency, indexes, and futures. A call option gives the holder the right to buy...
Brand management in retailing in India
Dissertation - 38 pages - Business strategy
Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation...
Ready meals vs. Pot Noodle
Market study - 13 pages - Services marketing
The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of “ready meals”; we immediately thought about Pot Noodles from...
Identifying a customer: Bharti Broadband Networks Limited
Case study - 38 pages - Services marketing
Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of radio frequencies on a terrestrial or...
The strategy of selling online by the natural cosmetics group L'Occitane (2006)
Case study - 18 pages - Economy general
It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects...
Creating an application for proper implementation of wealth management
Dissertation - 101 pages - Finance
“ Without order nothing would exist, without chaos nothing would evolve “. As the saying goes nothing would evolve without chaos and nothing would exist without order, the same applies in the areas of business. Something new comes into the market to bring order and safety in the...
Portrait of the company, Ericsson
Case study - 8 pages - Services marketing
It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...
The brewery industry in Ireland
Market study - 9 pages - Services marketing
The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it is found that...
"Nespresso, what else? " - A strategic analysis
Case study - 30 pages - Business strategy
During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted...
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Dissertation - 40 pages - Finance
The intention of this research was to examine the impact of Foreign Institutional Investors (FII) on the Indian National Stock Exchange (NSE). To achieve the aims, the following objectives have been determined to study how FII plays an important role in National stock exchange; to study the...
Business tourism in France
Thesis - 13 pages - Business strategy
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world,...
Post-launch study: Caribbean Axe
Case study - 6 pages - Services marketing
Introduction Axe Caribbean has been available on the market for the last three months. The first elements from a secondary data that was referenced by our marketing department via our MIS (Marketing Information System), intranet, accounting and financial information and various...
A study of capital structure trend in the Indian steel industry
Dissertation - 61 pages - Accounting
Capital structure is designed to maximize the value of a firm. However there is no unanimity on the effect of capital structure on the ultimate value of a firm. Various theories hold varied opinions. According to Modigliani and Miller approach value of the firm is created by optimal capital...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its...
Cola War: Coke vs. Pepsi
Essay - 8 pages - Business strategy
Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in...
TATA Steel: Bearings division
Thesis - 40 pages - Business strategy
The Bearings Market in India has a very strong foundation though it is not that visible. TATA Bearings the subsidiary of TATA Steel is one of the largest bearing manufacturers in Eastern India and the fourth largest in the country. It is situated in Kharagpur, 117km from Kolkata. TATA...
