Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the...
How can Parc Asterix ensure its place as second player on the theme park market?
Thesis - 12 pages - Services marketing
Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share. The family recreation...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such,...
How to Manage Great Resignation - The Economist (2021) - How Firms can Rethink their Recruitment Strategy for Keeping their Workforce in Place and Motivated?
Text commentary - 4 pages - International economy
This article from The Economist was edited approximately one year ago (late November 2021), two years after the pandemic crisis. Economies are impacted in many ways. First of all, human resource managers have to reinvent their job. For two years, the job market has been struggling due to...
The Catering Market - Home Delivery
Market study - 7 pages - Services marketing
The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France...
PESTEL analysis - The clothing market in the UK
Case study - 5 pages - Fashion and ready to wear marketing
The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...
Over-Education in the Graduate Labor Market
Case study - 5 pages - Educational studies
This paper discusses the issue of over-education in reference to the labor market in UK. In addition, enough evidence have been provided to show the impacts of graduates' over-education and how they are treated in the labor market in relation to the returns they receive and the...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the...
Market analysis of IPO business in India
Market study - 27 pages - Finance
Like several other goods, which require a market place for buyers & sellers to come together, shares, too need a market where they can be sold & bought. The markets where shares are sold bought are either primary market or secondary market. The primary...
Competition in the financial markets of New York and London since 1944
Thesis - 5 pages - Economy general
In the global economy, international financial markets play a major role, and provide substantial benefits to the economy of their countries. They are a challenge both nationally and globally, and many economists and historians have sought to create hierarchies for these places....
Estimating market risk premium using Markov switching : Tunisian Case
Dissertation - 97 pages - Finance
The general increase in volatility of the …nancial markets can be partly explained by the growing uncertainly of the economic environment. It is, on the other hand, a reflection of the growing efficiency and integration of the financial markets allow the almostinstantaneous...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't...
Indian financial market
Dissertation - 56 pages - Economy general
The function of financial market is to facilitate the transfer of funds, from surplus sector (lenders) to deficit sector (borrower). Normally householders have excess of funds or saving, which they lend to a borrower in the corporate and public sector. Whose requirement of funds far...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
Financial markets of India
Dissertation - 33 pages - Finance
Financial institutions, financial market and financial instruments are considered main components that are closely linked with each other, because financial institutions deals in financial instruments in the financial market. Financial transactions takes place in financial...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its...
Banking and insurance: The money market
Case study - 26 pages - Finance
The money market is a market for financial assets that are close substitutes for money. It is a market for overnight to short-term funds and instruments having a maturity period of one or less than one year. It is not a place (like the Stock Market), but an...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded from such...
