Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America....
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
The kitesurfing market
Case study - 5 pages - Services marketing
I.France In this paper, I have chosen to talk about a kite that is used for kitesurfing, the North Rhino 12 square meter model (2007) (appendix 1). 1)Product The North Rhino 2007 is 12 square meters and is very powerful. It is used for kitesurfing between 12 and 25 knots (3 to 6 beaufort)....
Market research: coffee market
Market study - 15 pages - Services marketing
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends,...
Events Management : The World Travel Market 2008
Internship report - 19 pages - Tourism marketing
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
The UK food market
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Exporting products from United Kingdom to Russian market
Thesis - 5 pages - Economy general
We are a British company specialized in luxurious umbrellas. Our turnover was of £845,000 in 2007. Nowadays we export our products in all of Western Europe; our biggest customers are France and Italy. Our firm is now a big company and it is carrying on to growth. We wish to extend our...
Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)
Market study - 8 pages - Services marketing
The paper “The market pricing of accruals quality” sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view, the accrual quality has an...
Market for retailers
Thesis - 29 pages - Economy general
MARKETING: A social and managerial process where by individuals and groups obtains what they need and want through creating and exchanging products and value with others. MARKETING CONCEPT: The marketing management philosophy holds that achieving organizational goals depends on determining the...
The place of the BRICSAM countries in international business
Thesis - 3 pages - Economy general
The four major emerging countries of the BRIC, which aim to gain influence on the world stage, met for the first time at a summit in Yekaterinburg, Russia, on June 16, 2009. This is a report of the famous investment bank Goldman Sachs 'Dreaming with BRICs: The Path to 2050', published in...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
Business Model Canvas - Tesla, Inc.
Case study - 2 pages - Business strategy
Tesla, Inc., one of the most profound innovators, challenges the auto industry standards by introducing software-driven electric cars and green solutions aimed at transforming the energy sector. Following its operations, the company has been among the most transformed entities in the auto...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Presentation - 135 pages - Services marketing
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of this...
Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors
Thesis - 19 pages - Business strategy
Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the airline industry means carrying the passengers and...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Market research cover letter
Case study - 1 pages - Management
I am writing to express my interest in for a [Name of position] at [Company Name]. The firm's commitment towards insight and impact in its services makes it an ideal place to gain broad exposure to various industries. I am attracted to the value-driven and merit-based culture, which offers...
Establishment of SAP on the market of company management software
Case study - 3 pages - Management
An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...
PESTEL Analysis - H&M
Case study - 6 pages - Fashion and ready to wear marketing
There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear...
The right skills for the job? Rethinking training policies for workers, Chapter 2, Almeida, Rita, Jere Behrman, and David Robalino (2012) - Labor Economics in Latin America: The Economic Rationale for Skills Development Policies
Text commentary - 2 pages - Micro-economy, job-unemployment
The authors focus on skills development policies and their relative ineffectiveness since they are not properly distributed. They question the place of the private sector as a complementary solution to provide a real boost to this essential sector of the economy. Despite the action of the...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Heritage Management: How Can Finance Professionals Propose Wealth Management Strategies Adapted to the Needs of Their Clients?
Dissertation - 25 pages - Heritage and real estate
Wealth management is a hot topic that is of increasing interest to individual and professional investors. Indeed, faced with the complexity of the financial markets and the diversity of investment products, asset management has become a necessity for investors wishing to preserve and...
Where would you place New Labour on the ideological spectrum?
Essay - 4 pages - Political science
Since its foundation in 1900, the British Labour Party has been in power eleven times, and has had five Prime Ministers. It was founded as a social-democratic party, close to the unions and advocating the rights of the working class. On June 2001, led by Tony Blair, it won its second General...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
