Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we have all been...
Porter's Five forces - Burger King
Case study - 4 pages - Brand management
Burger King is a world-renowned fast food and burger group, McDonald's main competitor around the world. The Burger King group was born in 1954 in Miami, founded by two friends, James McLamore and David Edgerton. It was in 1957 that they developed the recipe for their product which became a...
SWOT Analysis - Burger King
Case study - 5 pages - Brand management
The Burger King group was founded in 1954 in Miami by two friends, James McLamore and David Edgerton. In 1957, they created the now-iconic Whopper, a hamburger that boasts of being flame-grilled meat. In 1963, Burger King began its international conquest and exported to Mexico. In 1975, the group...
The inflationary goal schemes and its impact on Brazilian consumption
Case study - 4 pages - Business strategy
In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...
EU enlargement (past and present) has arguably been a real achievement of the integration project but how far can the EU enlarge and will any potential problems outweigh the advantages?
Internship report - 7 pages - European union
‘EU enlargement generally means increasing the size of the Union by incorporating additional members. This is a process that can take a number of years, as the candidate states attempt to align their economy and regulatory structures to those agreed to by the existing members. The decision...
The unavoidable American Revolution
Essay - 2 pages - Political science
During the 1600's, English settlers sent the initial group of colonists to the newly discovered continent. (Namier) With inspiration from the nearby country Spain, they made the decision to attempt the similar feat. The English were not alone in their attempts to conquer the new continent....
European colonization and its effects in the Spice islands and Banda islands
Essay - 3 pages - Modern history
Europeans began to colonize different areas of the world as soon as they became aware of their existence. Explorers sailing out of England, Spain, Portugal, and the Netherlands worked tirelessly to comb the vast regions of the world for suitable additions to their respective empires....
Tata Motors: Current and new business strategies
Internship report - 11 pages - Management
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
Financial analysis of the FFT Company
Internship report - 4 pages - Audit
The FFT Company is involved in the production, design and marketing of wine holding products such as oak barrels. Its customers are France, America, Hungary, Switzerland, Italy, Germany, Spain, Australia and South America. 73% of its activity is manufacturing wine casks. 87% of its overall...
Placement report: Assurances générales de France of Allianz AGF
Internship report - 24 pages - Finance
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Brittany Ferries and the Supply Management in Innovation
Case study - 14 pages - Business strategy
Brittany Ferries is a French shipping company founded by Alexis Gourvennec in 1972. This company aims to transport passengers and vehicles between Brittany, Normandy, southern England, Ireland and Spain by boat. The company had a turnover of €441,810,800 in 2018 and currently owns 11...
What are the main institutions and actors that decide on, influence, and implement EU foreign policymaking vis-à-vis Morocco?
Essay - 7 pages - Political science
The main priorities of the European Union's external relations concern its extension to the countries of Central and Eastern Europe and its relations with the countries of the Mediterranean region which are not members of the European Union in the will to pursue a coherent action. As far as...
Is violence the best way to protest? - published: 13/10/2023
Essay - 1 pages - Social, moral & civic education
We are currently witnessing a surge in popular unrest all across the world. In that regard, 2019 has been a very busy year. Protests that sometimes turned violent have happened in many countries, including but not limited to France, Hong Kong, Lebanon, and Spain... 2020 will probably be no...
Creation of EasyLoc
Case study - 5 pages - Business strategy
Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...
The Future Focus Limited Company
Case study - 8 pages - Management
Future Focus Limited offers an opportunity to students from all over the world to develop their language skills and do an internship extending from a month to half a year. The company has a diverse work atmosphere and is present in many work areas such as the management of travel agencies and...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Importance of the wine sector in Australia
Thesis - 6 pages - Economy general
France is the eighth largest foreign investor in Australia. There are nearly 250 subsidiaries, employing 70,000 employees. Australia has a real passion for wine consumption. This is partly due to the development of vine cultivation, and improvement of the quality of wines that are placed on the...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
How expensive are green jobs?
Thesis - 1 pages - Ecology & environment
There's a lot of talk in the press these days about the cost of green jobs. The new president of the United States, Barack Obama, is pushing for bold investment in renewable energies and technologies that would reduce greenhouse gas emissions. He is praising the incentives that have been put in...
Manufacture and strategic interest of Airbus A-400M
Case study - 8 pages - Business strategy
Airbus A400M is a general-purpose military strategic transport aircraft which will enter into service in 2012. It is intended to replace Lockheed C-130 Hercules and Transall C-160, brought into service in 1956 and 1967 repectively, by doubling the load and the volume capacity of these planes....
Cosmetic strategy for the European market
Case study - 8 pages - Business strategy
The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense...
The United States from 1918 to 1945
Worksheets - 15 pages - Modern history
This is a study of the social, political and economic scenario in the U.S. in the crucial period from 1918 to 1945, when it faced new challenges. It gained an important role on the world stage at all levels, but at the same time experienced divisive forces and had to overcome internal...
American colonies
Essay - 4 pages - Modern history
The colonization of North America began in the early seventeenth century and was mainly carried out by Spain, France and England. British colonization was inaugurated in 1607 by the establishment of the first colony, organized around the city of Jamestown, Virginia. Throughout the century,...
