Georges Scott (1873 - 1943)
Thesis - 7 pages - Modern history
This document will be about Georges Scott. We have very little documentation to highlight about him who was one of the greatest illustrators of his time and an outstanding war reporter, working for major newspapers such as L'Illustration, the intransigent, the Graphic, Mame and the Daily...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
The right to strike in Europe
Essay - 9 pages - European law
'A strike is the name given to a collective movement conducted at the initiative of all or part of the staff of a company, usually intended to compel employers to negotiate working conditions and pay (Law Dictionary). The right to strike presupposes that there is a contract of employment....
Tata Motors: Current and new business strategies
Essay - 11 pages - Management
With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...
Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
Strategic management - the example of Google Enterprise
Case study - 4 pages - Management
Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
Marketing Mix of Zara
Case study - 7 pages - Services marketing
Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...
Proposals to face the Euro crisis
Thesis - 4 pages - Economy general
During a certain period, the funny abbreviation “PIIGS” was to be found everywhere in the news; this referred to Portugal, Italy, Ireland, Greece, Spain, the five European “sick men”, endangering the survival of the Eurozone itself. While their situation still remains...
US entry into foreign wars in 1898 and 1914: Realistic or idealistic reasons?
Dissertation - 4 pages - International relations
On examining US presence in foreign wars during the years 1898 and 1917, can we say that the decisions were based on “idealistic” or “realist” reasons? Or would some other term or category better describe the most important considerations? On April 25, 1898, following several...
Cartier's global operations
Market study - 7 pages - Business strategy
The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...
Cartier in the US and beyond
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The centerpiece of Vendome Luxury Group PLC--the London-based luxury goods subsidiary of Compagnie Financiere de...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Danone's UK Operation and Market Position
Market study - 10 pages - Business strategy
"Danone SA, incorporated on February 2, 1899, is a French-based company engaged in food processing activities. The Company's UK unit operates in four business lines, including Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition. In Europe the Company's main markets are France,...
Business Report- How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Greek crisis concerning social justice
Essay - 4 pages - Social, moral & civic education
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Strategic management of ZESPRI
Thesis - 10 pages - Business strategy
ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...
Case study: France telecom
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
