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14 déc. 2006
doc

Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...

15 janv. 2009
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Buyer interview

Case study - 8 pages - Services marketing

To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company, the general buying process, and the people who...

11 mai 2009
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An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Thesis - 4 pages - Business strategy

The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...

29 sept. 2010
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Case study: Marks & Spencer

Case study - 12 pages - Services marketing

For over a century now, Marks & Spencer (M&S) has been one of the best-known British retailers. Since 1884, M&S has developed a traditional brand image of quality. However, since the end of the familial reign, M&S's results have declined little by little because of, among other things,...

23 nov. 2010
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Strategy of the Michelin group

Thesis - 4 pages - Business strategy

Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...

05 août 2021
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Development and performance of the purchasing function within the pharmaceutical industry

Dissertation - 34 pages - Purchasing & supply chain

Since its introduction, the Purchasing function faced major changes and is taking on a more strategic role in many organisations. It was also shown that strategic purchasing leads to positive savings performance. Showing that the purchasing function is at an equal level of importance with other...

31 déc. 2010
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Strategy and organization of the Ford group

Thesis - 14 pages - Business strategy

While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...

03 mars 2011
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Study of the market of the pork-butchery in Germany (2005)

Market study - 8 pages - Services marketing

Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium....

27 févr. 2008
doc

Software business models for AUTOSAR automotive world standard (rapport de stage, 2006)

Internship report - 12 pages - Computer science

AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as well as...

27 sept. 2011
doc

Association logisticians: ASLOG

Case study - 3 pages - Services marketing

Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between...

16 juil. 2012
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Zara case study

Case study - 8 pages - Services marketing

The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because there are high...

16 janv. 2023

The Ethical Finance Between Paradigm and Paradox

Dissertation - 84 pages - Finance

Linked with morals, with deontology and right, ethics is a reflection towards the research of the Good, a moving concept by essence. What deserves, nowadays, such an imminent questioning on ethics? Because of the increased pressure of the governments, increasing awareness of the organizations...

01 oct. 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

24 nov. 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...

04 avril 2012
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International legal tools

Essay - 4 pages - Business strategy

An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in...

24 mai 2013
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Dell: Analyzing financial statement

Case study - 10 pages - Business strategy

products, from desktop personal computers (PC) to peripherals. Founded in 1984 in Texas by then-student Michael Dell, the company was as of January 2012 the third largest PC vendor in the world . Conducting its business worldwide through numerous subsidiaries, Dell provides IT solutions and...

16 janv. 2009
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Strategic procurement and commercial relationship

Essay - 3 pages - Business strategy

‘Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not always been the case, since,...

06 avril 2010
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An empirical study on the relationship between outsourcing determinant factors and outsourcing performance in Korea

Essay - 10 pages - Business strategy

The Outsourcing Industry has grown at a swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. The domestic IT Outsourcing market is also no exception. The domestic IT Outsourcing industry is characterized by a bigger share of a captive market...

09 mai 2009
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Developing a supply chain for the service industry

Dissertation - 41 pages - Management

Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of “integrated logistics”. With IT (Information Technology) acting as an...

29 sept. 2010
doc

Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to...

29 sept. 2010
doc

Software business models for AUTOSAR automotive world standard (rapport de stage, 2006)

Essay - 12 pages - Computer science

AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as well as...

16 avril 2014
doc

A study on E-Commerce

Case study - 16 pages - Business strategy

E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and...

23 nov. 2010
doc

How can Unilever adapt its marketing policy to effectively counter price rise?

Thesis - 42 pages - Services marketing

My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice was...

23 nov. 2010
doc

Applied Memory: The Role of Strategic Outsourcing in Supply Chain Management

Thesis - 45 pages - Logistics

The current political and economic scenario presents tremendous opportunity for companies to benefit from a higher growth potential in international markets due to economic globalization and hyper-liberalization of trade. World trade has multiplied through a series of economic agreements and...

23 nov. 2010
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The "Total Quality Management" (TQM) and its application in the Thomson factory at Casablanca

Thesis - 9 pages - Business strategy

TQM is a philosophy; a management practice that aims to satisfy consumers by involving employees, coherent governance and a commitment to continuous improvement. In native Japan in the 1950s, the concept of TQM was first passed through an application of methods of statistical controls, before...

29 nov. 2010
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Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

29 nov. 2010
doc

The absorption of Lucent by Alcatel (2006)

Thesis - 5 pages - Business strategy

Introduction For a Master CCA especially for the current tax-merger, we must prepare a detailed report that reflects a tax, accounting and legal perspectives on merger or on absorption. We chose to examine the case of Lucent and Alcatel. Alcatel acquired Lucent at the end of 2006. We thought...

03 janv. 2011
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Marks and Spencer: Strategic marketing

Thesis - 15 pages - Services marketing

Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...

03 janv. 2011
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Strategic Management: The market of applications for Smartphones

Thesis - 10 pages - Management

The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during the...

04 janv. 2011
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Selection of the Beach Bike Cruiser

Case study - 4 pages - Services marketing

The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for...