Financial Analysis of Carrefour
Case study - 10 pages - Finance
This report is the financial analysis of a EU-listed consolidated group, the Carrefour group. This company, operating on the retail sector, seemed to be an interesting company for us to analyze. Majority of the companies in this industry are characterized by a negative working capital requirement...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Internship report - 37 pages - Business strategy
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines) with a...
Changes in corporate identity: Importance of 'image makeover' to organizations
Internship report - 2 pages - Management
From the basic wholesaler on the corner of your street to the strong multinational chocolate factory Ferrero, every organization has its own identity. According to Van Riel and Balmer (1997), identity presents the company's competitive advantage by putting forward its individuality regarding its...
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to provide...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
Internship summary sheet - Amazon
Internship report - 3 pages - Management
The internship is in EU Indirect Procurement at Amazon. I was based in the EU Headquarter in Luxembourg. The two categories which I was working on were Temp Labor and Manned Guarding in all Amazon warehouses across Europe. Nowadays Amazon is growing a 30% this year. Many new sites are to be...
Competitive Forces, The Five, That Shape Strategy - Harvard Review
Case study - 3 pages - Educational studies
Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces which include:...
SWOT Analysis - General Electric
Case study - 5 pages - International marketing
Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...
Management accounting information for decision-making
Case study - 2 pages - Management
Accounting has been clear as the progression of identifying, measuring, recording and communicating financial information of an entity, so that this information can be utilized in making decisions. The primary objective of accounting can, therefore, be seen as that of helping users of accounting...
The Stakeholder Theory
Course material - 1 pages - Finance
Stakeholders are usually those in a firm who have an interest in the resources and activities of the company. They contribute to the wealth-creating capacity of the company, it's often composed of shareholders, employees, suppliers. They can be external or internal. In this case the...
Country Report - Indonesia
Case study - 20 pages - International economy
With a population of 273 million and a gross domestic product (GDP) 1 of approximately 1 050 billion, Indonesia is the fifteenth largest economy. Indonesia is currently relying on economic openness and free trade to catch up economically. It is aware that it has fallen behind its neighbors...
Andrew Ryan at VC Brakes Case Analysis
Essay - 5 pages - Human resources
Andrew Ryan is the Senior Manager of Engineering Services at VC Brakes, a manufacturer of automotive brake parts in Middletown, Ohio. Founded in 1985, VC Brakes operated independently and adhered to its traditional top-down authoritative management culture during its first dozen years of...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
Overview of supply chain of the AXA group
Thesis - 6 pages - Logistics
The operating system business is an increasingly complex phenomenon. There are different channels and processes within the same company and the operating system businesses in some companies are more complex than others. The production chain of the production process of a product is an integral...
Producing coconut oil for industrial purposes in Madagascar
Thesis - 27 pages - Business strategy
As the Malagasy economy does not hold forth great prospects for the industrial utilization of coconut oil, we propose to create a company called "Enterprise for the Industrial Exploitation of Coconut Oil" to improve it. The objective of the project: - Ensure the development of the market...
Analysis of Carrefour's failures and success (citing the example of China and Mexico)
Thesis - 12 pages - Business strategy
‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...
Recycling in South Africa
Thesis - 16 pages - Ecology & environment
As part of my third year at the business school of Rennes in South Africa, I had the opportunity to do an international internship for a period of 10 weeks. This course's main objective was to test my ability to adapt. Indeed, during this internship, I had to adapt to a different culture, and...
Risk management in the supply chain
Case study - 3 pages - Business strategy
Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...
Logistics study: Conversion of a rural cottage
Case study - 8 pages - Logistics
According to its definition, logistics is a service activity that is designed to manage material flows in an organization by providing and managing resources to meet the needs, economic conditions and quality of services specified by the standard norms of safety and security satisfactorily....
Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
To do business in Russia
Case study - 5 pages - Business strategy
Business in Russia is organized by the clan system. This means that the Russian contractor engaged in this activity in Russia, is required to follow the moral standards (be responsible, honest, keep his word etc; this includes customer/supplier relationships) with his partners in the...
An analysis of the Cartier group (2006)
Thesis - 8 pages - Business strategy
Cartier operates in an oligopolistic market. Thus, there are several suppliers available for the buyers. Moreover, this market targets clients by offering very specific products within a certain image that most of the other CSP cannot afford. Alain Dominique Perrin turned Cartier into a...
Strategic analysis of 3M
Thesis - 5 pages - Business strategy
The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...
Samsung's market strategy for memory chips
Thesis - 5 pages - Services marketing
Samsung entered the market for memory chips during the years 1980 to 2005 and quickly became the market leader in that particular segment. What were the factors behind this success? How could this position be affected by recent market developments? A memory chip is a standardized product, with...
Sales Training in Christian Dior, London
Thesis - 8 pages - Educational studies
As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Analysis of E-business at Dell, HP and IBM
Thesis - 10 pages - Management
It is now recognized that new technologies, especially Internet access, tend to modify communication between the various players in the professional-consumer relationship. E-business (electronic business) is a broad concept that could be synthesized by the use of electronic means (especially...
