Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
The wellbeing of afghan refugees in Sweden
Dissertation - 65 pages - Psychology
It is traumatizing to become a refugee, not in the sense of insane, frantic or deranged, but in terms of feeling out of place, misplaced or a being cast off. The identity of refugee is narrowed to an Immigrant, delineated by the term category. The reality of a refugee is inverted the moment...
An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to...
On why I may move to Sweden, on for once, listen to the French
Thesis - 2 pages - Social, moral & civic education
The United States, in comparison to other industrialized countries, often falls far behind in statistics in terms of healthcare. For example, according to our Central Intelligence Agency, the United States ranks 44th with infant mortality, trailing far behind countries such as Sweden and...
A Comparative Analysis of the Welfare States of Germany, Sweden, and the United States
Essay - 12 pages - Economy general
A welfare-state is a state in which organized power is used to provide social services to a society that cannot provide these things for itself through market-based transactions. Studying the welfare-states of Germany, Sweden and the United States will provide us a valuable perspective in...
Organizations inter-cultural negotiation - Brazil, Sweden and Indonesia
Essay - 9 pages - Business strategy
Today we live in a world where there is increasing competition and market saturation. Indeed to remain competitive, the companies must adopt several strategies such as: internationalization and diversification. The internationalization consists in extending on overseas markets. That makes it...
"Laundry Terror": The laundries in Sweden
Thesis - 3 pages - Journalism
For most exchange students their first experience in the laundry room is one of confusion and bewilderment. What is the sign up sheet for? It is only after we are taught by someone that we are able to adhere by the laundry rules. There was one story in particular that inspired us to choose...
Gender related differences in patterns of employment in Sweden, and the effects of the parental leave in a woman's employment
Essay - 15 pages - Human resources
Sweden is very often taken as a model when a conversation comes to any gender or equity related question. It is said to be, not without any reason, one of the most if not the most advanced country in the world as far as equality of chances or the cause of women are concerned. Tough, it had...
What were the three main challenges in achieving your objectives in the multilateral negotiation exercise?
Tutorials/exercises - 2 pages - International relations
Multilateral negotiation occurs usually between three or more parties which debate on several subjects in the aim to reach an agreement which would be acceptable by everybody. As said Saadia Touval in his article titillated "Multilateral Negotiation", multilateral negotiation is most of the time...
The Media Welfare State
Case study - 7 pages - Journalism
The media system (referring to the entire media in a country, the ownership structure, interest groups, which give the media sector an identity) of the Nordic countries can be defined as the coexistence of a strong development of mass circulation newspapers, an historical role of media connected...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
The implementation of Kosta Boda in the French market
Internship report - 15 pages - Business strategy
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of...
The Swedish model and the European integration
Thesis - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since that time Sweden is part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? It is linked to the special...
Ikea culture
Essay - 6 pages - Services marketing
Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and wealth. In these societies equality and...
Differences and similarities among the contemporary security policies in Nordic countries
Essay - 9 pages - Political science
“Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control.” This statement could summarize the geopolitical situation which has shaped the security...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands,...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he...
Women representation in politics: A comparative approach between France and the Nordic countries
Dissertation - 32 pages - Political science
Nowadays women are increasingly accessing to high political positions in State office. Indeed, three women recently reached the status of Head of State in different countries: Michelle Bachelet in Chile, Ellen Johnson-Sirlead in Liberia, and Tarja Halonen in Finland. Moreover, women play more...
Human Resources department of IKEA
Essay - 38 pages - Human resources
Since it was registered as a corporation in 1943, IKEA has developed into an international group, present in approximately 43 countries. IKEA gets its name from the initials of Ingvar Kamprad, Elmtaryd and Agunnaryd, located in Småland, Sweden. Ingvar Kamprad was just 17 when he registered...
Porter's Five Forces - Areva, the French nuclear energy operator
Thesis - 4 pages - Business strategy
As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most large...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on...
PESTEL Analysis - H&M
Case study - 6 pages - Fashion and ready to wear marketing
There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
H&M's Marketing Analysis
Thesis - 9 pages - Services marketing
H&M´s founder Erling Persson, began as a buisnessman in Vasteras, Sweden. During a trip to the USA in 1947, Erling became interested in a new kind of clothing store that combined a high turnover of garments with low prices. Upon his return home, he opened the first Hennes retail store in...
The inflationary goal schemes and its impact on Brazilian consumption
Case study - 4 pages - Business strategy
In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Services marketing
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Harald Bluetooth and the Jelling Stones
Tutorials/exercises - 8 pages - Medieval history
The custom of erecting rune stones to commemorate the dead was a fashion that became predominant during the latter years of the Viking age, with the high period starting around 950 AD and continuing for the following 80 years in Denmark, Norway, and southern Sweden. In northern...
EU enlargement (past and present) has arguably been a real achievement of the integration project but how far can the EU enlarge and will any potential problems outweigh the advantages?
Internship report - 7 pages - European union
‘EU enlargement generally means increasing the size of the Union by incorporating additional members. This is a process that can take a number of years, as the candidate states attempt to align their economy and regulatory structures to those agreed to by the existing members. The decision...
Presentation of the IKEA international group
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
